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4/21/2015 <br />Proposed Funding & Implementation <br />• Detailed Target Industry Analysis <br />• County to Contract with Ady Advantage: includes economic base, key <br />industry, best fit analysis; target industry positioning statements <br />• 100% Funded by County; reported to EDC and BCC <br />• $16,000 Cost <br />• Brand Audit and Marketing Plan <br />• Chamber of Commerce to contract with appropriate service provider: <br />includes branding review and "re -fresh" recommendations; review of <br />market channels and communication materials <br />• County and Chamber Cost Share; reported to EDC and BCC <br />• 50% County Funding (not to exceed $12,500) <br />• Stand-alone Web Site <br />• Chamber of Commerce to contract with appropriate service provider <br />• 100% Funded by Chamber <br />171.2 <br />rategy, <br /># <br />;., Action Item <br />.Primary Responsible <br />Entity <br />Outside <br />Service <br />Conduct Detailed Target Industry Analysis <br />Consultant (Chamber <br />and County) <br />$16,000 <br />(County) <br />Create Target Industry List and Develop <br />Positioning Statements for Each <br />Consultant (Chamber <br />and County) <br />Create Industry Sell Sheets <br />Consultant (Chamber <br />and County) <br />3 <br />Conduct Brand Audit/Marketing Plan <br />Chamber <br />$25,000* <br />(County & <br />Chamber) <br />Create Economic Development Brand <br />Chamber <br />Implement ED Branding and Marketing Plan <br />Chamber <br />4 <br />Develop Stand-alone Economic Development <br />Website <br />Chamber <br />$5,000* <br />(Chamber) <br />Develop Materials for Economic Development <br />Website <br />Chamber <br />*Actual cost for these activities may vary, depending upon service providers selected and scope of work. <br />Proposed Funding & Implementation <br />• Detailed Target Industry Analysis <br />• County to Contract with Ady Advantage: includes economic base, key <br />industry, best fit analysis; target industry positioning statements <br />• 100% Funded by County; reported to EDC and BCC <br />• $16,000 Cost <br />• Brand Audit and Marketing Plan <br />• Chamber of Commerce to contract with appropriate service provider: <br />includes branding review and "re -fresh" recommendations; review of <br />market channels and communication materials <br />• County and Chamber Cost Share; reported to EDC and BCC <br />• 50% County Funding (not to exceed $12,500) <br />• Stand-alone Web Site <br />• Chamber of Commerce to contract with appropriate service provider <br />• 100% Funded by Chamber <br />171.2 <br />