07/14/2015 - Laserfiche WebLink

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MARKETING VEHICLE 30 Days 60 Days 90 Days ESTIMATED COST Radio Scripts/Contracts 1st Broadcast Follow up $24,000 Broadcast Print Advertisements Scripts/Contracts Ad releases, Ad releases, $20,000 script script Community Presentations Vendor/Guest Vendor/Guest Vendor/Guest - Speaker Speaker Speaker Video Broadcast Script/Production Broadcast Broadcast $16,000 Promotional Items Design Fliers, buy Distribute Distribute $20,000 items Fliers&items Fliers& items Social Media Update Website YouTube I - I - TOTAL= $10,000 $40,000 1 $30,000 1 $80,000 The highest priority of the single stream marketing campaign is to take advantage of as many local radio broadcasts and print advertisements as possible,since these mediums would be more cost efficient than direct mail and would still reach thousands of county residents. We have a contract to print monthly ads in Vero Voice Magazine until the end of the calendar year, and we are scheduled as a guest on radio broadcasts with Vero Voice and Vero Insider. SWDD is in communication with other radio stations, magazines, and newspapers to reach all areas of the county throughout the next three months. For the first time, we are developing a television campaign to reach residents at movie theaters and in their homes. We are in the process of creating a short film that emphasizes the 75% recycling rate by 2020 and the arrival of the recycle carts that is estimated to be finished in August. There are opportunities to air the film at AMC Indian River 24 and Majestic 11 theaters,and in the future broadcast this film and other short films on local television stations. The film will also be posted to the SWDD website,which will be reconstructed over the next month to be more user friendly. During the month of June,SWDD staff has interacted with the public directly as a vendor at public events, and by sponsoring and attending the Keep Indian River Beautiful (KIRB) Marketplace at the Indian River Mail. We have also worked closely with Waste Management to coordinate outreach efforts and to develop opportunities for increasing public event recycling. During the month of July,we are redesigning our current fliers, and designing new fliers to promote single stream recycling that can be handed out or posted on community boards by August. In addition to advertising the arrival of single stream recycling, the recycling coordinator is also contacting other counties and researching successful strategies for improving recycling participation in schools,commercial businesses and multi-residential buildings. By September, Ms.Vos will be launching educational programs in schools, and contacting commercial businesses to encourage them to join in the effort to reach 75%recycling rate by 2020. FUNDING: Funding for recycling education and marketing efforts are included in the fiscal year 2014/15 budget in the SWDD Recycling Fund which is funded from SWDD assessments and user fees.The remaining budget is approximately$80,000. SWDD Agenda-Update on the Educational Component for the Upcoming Changes to the Recycling Program Page-2- 232