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Exhibit C <br />ADVERTISING STANDARDS <br />This advertising program for public transit vehicles is created and administered by Indian River <br />County, Florida. The advertising program is intended to be a nonpublic forum and is not intended <br />to be used for public discourse. The purpose of the program is to raise revenue for public <br />transportation in Indian River County. Commercial advertising is permitted on designated areas of <br />transit vehicles in accordance with the commercial advertising standards, rules, and policies. <br />The display of material pursuant to this advertising program does not necessarily state or reflect <br />the opinion, viewpoint, or position of Indian River County, its Board of County Commissioners, <br />or its employees, and shall not be construed as an implicit or explicit endorsement of any opinion, <br />viewpoint, position, service, product, or good. <br />1. All advertising must be reviewed and approved by COUNTY prior to placement in the transit <br />system, and any advertising placed without prior County approval is subject to immediate <br />removal. <br />2. The following kinds of advertisements are prohibited: <br />a. Advertising associated with cigars, cigarettes, pipe tobacco, chewing tobacco, and <br />other tobacco products. <br />b. Advertising associated with alcoholic beverages, including but not limited to beer, <br />wine, and distilled spirits. <br />c. Advertising associated with products or services related to human reproduction or <br />sexuality, including but not limited to contraceptive products or services, other products <br />or services related to sexual hygiene and counseling with regard to pregnancy, abortion, <br />or other sexual matters. <br />d. Advertising associated with products, services, or entertainment directed to sexual <br />stimulation. <br />3. The following categories of advertisements are prohibited: <br />a. Demeaning or disparaging. Advertisement containing material that demeans or <br />disparages an individual or group of individuals on the basis of race, color, religion, <br />national origin, ancestry, gender, age, disability, ethnicity, or sexual orientation. <br />b. Profanity. Advertisement containing profane language. <br />c. Firearms. Advertisement containing an image or depiction of firearms. <br />d. Violence. Advertisement containing an image or description of graphic violence or the <br />depiction of weapons or other implements or devices associated with an act or acts of <br />violence or harm to a person or animal <br />e. Unlawful goods or services. Advertisement or any material contained in it, which <br />promotes or encourages, or appears to promote or encourage, unlawful or illegal goods <br />or services. <br />f. Unlawful conduct. Advertisement or any material contained in it, which promotes or <br />encourages, or appears to promote or encourage, unlawful or illegal behavior or <br />activities. <br />15 <br />F:\Community Development\Users\MPO\Transit\Advertising\RFP\Transit Advertising Contract clean final 2015.docx <br />