HomeMy WebLinkAbout2014-0870t#/i-7/o14
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CONTRACT FOR SERVICES
This CONTRACT for services entered into by and between Indian River County,
a political subdivision of the State of Florida 1801 27th Street, Vero Beach, FI 32960-
3365, hereinafter called Indian River County, and Voltedge, Inc., dba Ady Voltedge 613
Williamson Street, Suite 201 Madison, WI 53703, hereinafter called Consultant;
WITNESSETH THAT:
WHEREAS, Indian River County desires to engage Consultant to provide
professional services for an Economic Development Positioning Analysis and Action
Plan; and,
WHEREAS, Indian River County finds that the proposed Scope of Services
(Attachment A) and terms of this Contract for Phase I activities totaling $80,000 are
acceptable, and,
WHEREAS, Consultant desires to provide said services and agrees to do so for
the compensation and upon the terms and conditions as hereinafter set forth,
NOW, THEREFORE, the parties hereto do mutually agree as follows:
1. Employment of Consultant. Indian River County hereby engages Consultant and
Consultant hereby agrees to perform the professional services hereinafter set
forth. The intent of this Contract is to set out the general terms by which the
Scope of Services (Attachment A) is agreed to.
2. Scope of Services. Consultant shall perform, in a professional manner, the
services set forth in Attachments to this Contract (Attachment A — Scope of
Services) which outline the scope of services, schedule, and fee.
3. Extra Services. Consultant shall provide extra services, not specifically called for
in the Scope of Services (Attachment A), only upon written authorization from
Indian River County.
4. Time of Performance. Consultant will commence work on or as soon as
practicable after the date of execution of this contract and all work as set forth in
the Scope of Services (Attachment A) shall be completed within the time
specified in the Scope of Services (Attachment A) assuming the timely
submission of all required data and the scheduling of all meetings and reviews by
Indian River County. The attached time -line in the Scope of Services (Attachment
A) reflects commencement of work beginning at the time of the kickoff meeting
However, preliminary data gathering will begin before the kickoff meeting.
t
If Indian River County requests modifications to the Scope of Services
(Attachment A), the time of performance of Consultant shall be adjusted
appropriately.
Consultant's services under this Contract shall be considered complete at the
date when the submissions for those phases have been accepted by Indian River
County.
5. Meetings. This Contract includes attendance by Consultant at meetings, as
identified in the Scope of Services (Attachment A), to make presentations or to
otherwise review the progress of the work.
6. Reports. Consultant shall prepare and submit to Indian River County reports as
called for in the Scope of Services (Attachment A), attached hereto.
7 Compensation. Consultant agrees to perform the services provided for in the
S cope of Services (Attachment A) and Indian River County agrees to
compensate Consultant for such services as set forth in the Scope of Services
(Attachment A).
P ayment to Consultant will be made in accordance with the Florida Prompt
P ayment Act, Florida Statutes 218.70 et. seq..
8. Personnel. Consultant represents that it has, or will secure at its own expense,
all personnel required to perform the services under this Contract and that such
personnel will be fully qualified to perform such services.
9. Responsibilities of Indian River County It is agreed that Indian River County will
have the following responsibilities under this Contract:
a. The providing of all available information, data, reports, records, and maps
to which Indian River County has access and which are needed by
Consultant for the performance of the services provided for herein. Indian
River County represents that no information or material it furnishes to
Voltedge for incorporation into the Work Products infringes on any third
party's patent, copyright, or trademark/trade name rights or constitutes a
misappropnation of trade secrets and agrees to indemnify to the extent
allowed by law, and hold Voltedge harmless against claim, loss or damage
resulting from any breach of this representation.
b. Providing assistance and cooperation for Consultant in obtaining any other
needed material that Indian River County does not have in its possession
to complete the Scope of Services (Attachment A).
2
c. Making available the services of Indian River County as may be necessary
to obtain information as needed to perform the work program set forth in
the Scope of Services (Attachment A).
d. The designation of a single representative who will be authorized to make
necessary decisions required on behalf of Indian River County and will
serve to provide the necessary direction and coordination for the project.
All such responsibilities shall be conducted in a timely manner and without undue
delay so as not to delay Consultant in the performance of its services.
10. Delays Beyond the Control of Consultant. It is agreed that events that are
beyond the control of Consultant or Indian River County may occur which may
delay the performance of the Scope of Services (Attachment A). In the event
that the performance of the Scope of Services (Attachment A) by Consultant is
delayed beyond its control, Consultant shall notify Indian River County of such
delay and the reasons therefore, and Indian River County shall extend the time of
performance appropriately.
11. Dispute Resolution. The parties will attempt in good faith to resolve any
controversy or claim arising out of or relating to this contract promptly by
negotiation between appropriate parties who have authority to settle the
controversy.
The disputing party shall give the other party written notice of the
dispute. Within ten (10) days after receipt of said notice the receiving party
shall submit to the other a written response. The notice and response shall
include:
(a) a statement of each party's position and a summary of the
evidence and arguments supporting its position, and
(b) the name and title of the designated representative who will represent that
party.
The executive shall meet at a mutually acceptable time and place within twenty
(20) days of the date of the disputing party's notice and thereafter as often as
they reasonably deem necessary to exchange relevant information and to
attempt to resolve the dispute.
If the controversy or claim has not been resolved within thirty (30) days of the
meeting of the appropriate parties, the parties shall endeavor to settle the dispute
by standard mediation practices under Florida law. This Agreement and all
matters ansing hereunder shall be governed by and construed in accordance
with the laws of the State of Florida. Venue hereunder shall lie in Indian River
County, Florida
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In any action to enforce or interpret this Agreement, the prevailing party shall be
entitled to recover, as part of its judgment, reasonable attorney's fees and costs
from the other party.
12. Changes. Indian River County or Consultant may, from time to time, request
modifications or changes in the Scope of Services (Attachment A). Such
changes, including any increase or decrease in the amount of Consultant's
compensation, which are mutually agreed upon by and between Indian River
County and Consultant, shall be incorporated in written amendments.
13. Termination of Contract. This Contract may be terminated by either Indian River
County or Consultant with fourteen (14) days written notice. In the event of such
termination, all finished or unfinished documents, data, studies, surveys,
drawings, maps, models photographs, and reports prepared by Consultant shall,
at the option of Indian River County, become Indian River County's property.
Consultant shall be entitled to receive just and equitable compensation for work
accomplished prior to the termination.
14. Assignability This Contract shall not be assigned or transferred by either
Consultant or Indian River County without the prior written consent of the other.
15. Liability and Standard of Care. Consultant shall perform services for Indian River
County in a professional manner, using that degree of care and skill ordinarily
exercised by consultants practicing in the same or similar locality as the project.
NO OTHER WARRANTY OR GUARANTEE, EXPRESSED OR IMPLIED IS MADE
WITH RESPECT TO CONSULTANT'S SERVICES AND ALL IMPLIED WARRANTIES
ARE DISCLAIMED.
Indian River County acknowledges that Consultant is a Corporation and agrees
that any claim made by Indian River County arising out of any act or omission of
any director officer or employee of Consultant in the execution or performance of
this contract shall be made against Consultant and not against such director,
officer, or employee.
Consultant will maintain the following minimum limits of insurance during the
term of this agreement and shall provide evidence of said coverage being in
effect by providing the County with a Certificate of Insurance listing Indian River
County as an additional insured:
1. General Liability
Each Occurrence: $1,000,000
Fire Damage (Any one fire) $50,000
Medical Expenses (Any one person) $5,000
Personal & Adv Injury $1 000,000
General Aggregate $2,000,000
4
Coverage shall include contractual liability, products and completed operations,
independent contractors, broad form general liability extensions, and per contract
aggregate.
2. Automobile Liability — Combined Single Limit $1,000,000
3. Worker's Compensation Statutory — as required by the State of Florida
E ach Accident $100,000
E ach Disease — Each Employee$100,000
E ach Disease — Policy Limit $500,000
4. Professional Liability insurance on an occurrence or claims made basis
with limits of liability not less than $1,000,000 per occurrence and
$2,000 000 aggregate combined single limit. This policy shall cover
Consultant, all employees, and/or volunteers and all independent
contractors, subcontractors and professional contractual persons hired or
retained by Consultant.
5. There shall be no more than $5,000 deductible per claim amount unless
approved by the County Risk Manager. Any deductibles or self-insured
retentions greater than $5,000 must be approved by the Risk Manager for
Indian River County with the ultimate responsibility for same going to the
Consultant.
6. Consultant insurance coverage shall be primary.
7 All above insurance policies shall be placed with insurers with a Best's
rating of no less than AV. The insurer chosen shall also be licensed to do
business in Florida.
8. The insurance companies selected shall send written verification to the
Indian River County Risk Management Department that they will provide
30 days written notice to the Indian River County Department of Risk
Management of its intent to cancel or terminate said policies of insurance.
Further, Consultant will sign a confidentiality agreement and a hold
harmless agreement in connection with this Contract.
16. Payments. Indian River County will make payments to Consultant not to exceed
$80,000 as stated in the request for proposal dated May 13, 2014 and as
outlined in the Scope of Services (Attachment A). Consultant will not exceed this
amount without prior written authorization from Indian River County.
17. Contractor acknowledges that the County is a governmental entity, and the
contract validity is based upon the availability of public funding under its
authority. In the event that public funds are unavailable and not appropriated for
5
the performance of County's obligations under this contract, then this contract
shall automatically expire without penalty to County after written notice to
Contractor of the unavailability and non -appropriation of public funds. It is
expressly agreed that County shall not activate this non -appropriation provision
for its convenience or to circumvent the requirements of this contract, but only as
an emergency fiscal measure.
18. Miscellaneous. Any notices requiring or permitted to be given under this
Agreement shall be delivered to the parties by personal delivery, or by registered
o r certified mail, return receipt requested, at the addresses set forth in the
Proposal.
19. Independent Contractor. The Agreement is between Consultant and Indian River
County. Any other persons shown as part of the Consultant team in the Proposal
are Consultant subcontractors who will assist Consultant in providing the
Services to Indian River County. Consultant is an independent contractor and is
n ot an employee of Indian River County. Services performed by Consultant
u nder this Agreement are solely for the benefit of Indian River County unless
specified otherwise.
20. Limitation of Liability; Consequential Damages. TO THE EXTENT PERMITTED
BY LAW, THE TOTAL LIABILITY OF CONSULTANT TO INDIAN RIVER
COUNTY FOR ANY AND ALL CLAIMS ARISING OUT OF THIS AGREEMENT
WHETHER CAUSED BY NEGLIGENCE, ERRORS, OMISSIONS, STRICT
LIABILITY, BREACH OF CONTRACT OR CONTRIBUTION SHALL NOT
EXCEED THE COMPENSATION PAID TO CONSULTANT UNDER THIS
AGREEMENT. In no event and under no circumstances shall Consultant be
liable to Indian River County for any interest, loss of anticipated revenues,
e arnings, profits, increased expense of operations, Toss by reason of shutdown or
n on -operation due to late completion or for any consequential, indirect or special
damages.
21. Reuse of Work Products. The work products resulting from Consultant's services
shall not be changed or used for purposes other than those set forth in this
Agreement without the prior written approval of Consultant. If Indian River County
releases such work products to a third party without Consultant's prior written
consent, or changes or uses the work products other than as intended
hereunder, Indian River County does so at its sole risk and discretion and to the
extent allowed by law, agrees to indemnify and hold Consultant harmless for any
claims (including Consultant's claims to reasonable compensation for such third
party use) or damages resulting from or connected with the release or any third
party's use of the Work Products. This paragraph shall not apply to documents
considered public records pursuant to Chapter 119, Florida Statutes.
6
IN WITNESS WHEREOF, Consultant and Indian River County have executed this
Contract as of the date written below and under the laws of the State of Florida.
Voltedge, Inc. dba Ady Voltedge Board of County Commissioners
Indian River County, Florida.
B y • Olve 611
Print Name. JAN/E T 40 y
Its: Prtsf \e/04 `t
WIT
WITNESS: 4e -
(Corporate seal is acceptable in
place of witnesses)
illiam K. DeBraal, Deputy County Attorney
(Approved as to Form and Legal Sufficiency)
Peter D. O'Bryan, Chairfrit
man
BCC Approved: 06_1 7 1 4
y:
J h A. Baird, County Administrator
Jeffrey R. Smith, Clerk of Court
and Comptroller
Attest:
Deputy Clerk
F:\Community Development\Users\EDplannr\Plans, Study's & Reports\Economic Positioning Initiative 2013-
2014\Contract\For BCC Approval\BCC Item - Consultant Contract - Attachment 1 for BCC Review.doc
7
Attachment A: Scope of Services
Contract For Services Between Indian River County and Voltedge, Inc.
Note: Time frames in this Scope of Activities may be adjusted as necessary if agreed to in
writing by the County Community Development Director.
Task
Items To Include
Product
Due Date
1: Convene
Community
Leaders
Summit
Conduct a Community Leaders/
Stakeholders Summit to explain the
positioning process, outline the plan of
action, and gather initial input.
Three Ady Voltedge staff (Janet Ady, Bennett
visit of the county. This will include' an initial
15 people max) many interviews with business
key residents / key partners, and a community
needed if agreed to administratively by County
A tentative schedule for the on-site visit would
• Monday: Janet and Bennett participate in
take a guided driving tour of the county in
interviews (total) with key individuals within
the afternoon
• Tuesday: Bennett conducts roughly 6-8 interviews
Janet visits sites and buildings within the
• Wednesday: Janet, Bennett and Brandon
individuals within the county
• Thursday: Brandon, Janet, Bennett, and
with key individuals within the county. After
a presentation for the input session on Friday
the week.
• Friday: Janet, Bennett, and Brandon to present
garner feedback from various constituents
educational content about economic development
help IRC.
• Note: Brandon will travel back to Indian River
catch-up interviews
Summary presentation including
educational materials. Report
that includes a stakeholder input
analysis, an employer input
analysis, and a sites and building
analysis.
Report due: September 12th
Syverson and Brandon Rutz) will conduct
meeting with key community leaders (preferably
leaders / stakeholders / government officials
input session (Tasks may shift between
staff).
be as follows:
an initial meeting with key community leaders
the morning. Bennett conducts roughly 3-4
the county while Janet visits sites and
with key individuals within the county.
County.
conduct roughly 15-20 interviews (total)
Brandon conduct roughly 18-24 interviews
the interviews consultant will convene
based on the one-on-one interviews
and conduct a community input session
of the community Consultant will also
to explain what we re doing and
County the following week to conduct
Week of July
(Approx.
contract
a 5 -day
10-
/
days as
and
buildings in
with key
(total)
and create
throughout
to
provide
how it will
12-16
14, 2014*
1 month after
execution)
$35,000
Optional Item Accepted by County As Part of Contract
Investment
Sites and Buildings Assessment: If a community does not have suitable sites and buildings, it
does not have a product to sell. Consultant recommends substituting out a day (or day and a
half) of interviews to have one of us look at available sites and buildings and write up top -line
recommendations. This task to be completed by Janet during the Community
Leaders/Stakeholders Summit listed above.
Substitute
activities
from above
Community Survey: this would be sent out to all desired participants and
could include visitors, residents, community leaders, business leaders,
government officials, partners, stakeholders, etc. Conducting a survey allows u'
to get more analytical data while also getting the input of an unlimited number
of individuals. It can be ve useful for increased communit ineuthnvolvement.
Ady
Voltedge
TN
Halo')
River County Com
ity Development
3ositioninc Analysis
May 13. 201 4
Task
2• Conduct
Quantitative/
Qualitative "Place"
Perception Survey
(How people see/
perceive
IRC)
Items To Include
Solicit attitudes and perceptions about
the area as a place to live work, and/or
visit and obtain suggestions for
strengthening positives and making
changes to reverse any negative
perceptions. This shall be accomplished
through one on one interviews, focus
groups, and undercover interviews
(unbiased feedback). At least 70
interviews to include local government
officials (including municipal officials),
residents, business leaders, company
executives, workforce and educational
partners, visitors, prospective
businesses, and other internal and
external stakeholders.
Conduct communication and media
audits (newspapers, Internet, etc.)
Product
Report #1: Report
summarizing findings,
including identification
of positive and
negative perceptions
and ideas from
surveyed
people/groups for
strengthening positives
and reversing
negatives.
Report due:
September 12th
Due Date
September 12,
2014*
(Approx. 2-3 months
after contract
execution)
This will tentatively be completed on Friday during consultant's 5 -day on-site
visit. For additional details please see consultant s proposed solution for the
first task on the previous page. The report from this task will be completed and
Irovided to the Count b September 12th, 2014
Included in
Previous
Task
$10,000
Ady
Voltedge
TM
Ind ian R
t
s
Development
Toning Analysis
May 13. 2014
Task'
3. Conduct
Competitive
Positioning
Assessment
(How IRC
Compares to
Competing
Communities)
Items To Include
Review the 'Historical, Comparative Economic Analysis: January
2007" report prepared by Policom Corporation to identify trends
previously determined for Indian River County and adjacent
counties.
Benchmark the County s competitive advantages and
disadvantages (strengths and weaknesses) in relation to the
region from Melbourne and Palm Bay south to and including
Martin County (includes Florida s Research Coast), the state, and
comparable communities both inside and outside of Florida
Consultant would not suggest including these quality of life factors
at this point. Investment decisions will be driven primarily by
operating costs and operating conditions. Therefore, consultant
has removed these from the scope Benchmark community
amenities/assets that attract and retain visitors and residents (i.e.
potential new hires) such as parks, trails, educational facilities,
libraries, recreational centers, restaurants, and hotels.
Product
Report #2:
Summary
Comparison
report.
Report due:
October 17Th
Consultant routinely conducts an analysis of location criteria for each project consultant undertakes. This
is the same process a site selector would take when evaluating a county and/or region. It is an analysis
of 50-60 locational criteria where consultant reviews all local material and conduct additional research
(e.g., population, labor force, growth, cost of living, wages, crime etc.) ranking the county against the
surrounding MSAs, regions, and states. Consultant can include the Policom factors as well as the
competitive counties you noted.
Following this analysis consultant develops what are called asset maps for business costs and business
conditions. Asset maps are a 4 -box table which rates your county on key locational criteria. Importantly,
this step also includes input consultant gained from consultant s field research in the previous step.
Once the asset maps are completed consultant creates a competitive positioning for your region based
on the criteria your county excels at. Other important criteria the county does not excel at is used to
identify gaps.
Report items resulting from this step include business costs and conditions assets maps, a written
community assets analysis (based on 40-50 site selector criteria), and county wide positioning statement
and talking points. The report from this task will be completed and provided to the County by October
17th, 2014
Gap Analysis: This analysis focuses on organizational capacity infrastructure, ED programs, and
related items and is designed to identify areas for improvement to be incorporated into final ED
recommendations.
Due Date
October
17, 2014*
(Approx. 3
to 4
months
after
contract
execution)
$7,000
$6,500
Ady
Voltedge
TM
Community Development
Positioninc Analysis
May 13. 201 4
Task:
4. Brief Assessment of
County's Target
Industries
(What Companies the
County is or should be
pursuing)
Items To Include
Briefly review and assess the County's current
Target Industry list, and recruitment and retention
efforts by Indian River County, its municipalities
and the Indian River County Chamber of
Commerce.
Identify industry clusters that have developed/
expanded in Indian River County over the past
ten years Identify industry clusters developing in
adjacent counties.
Identify new target industries that the County
may want to consider pursuing more
aggressively Provide the associated business
case for each recommended change.
Product
Report #3:
Summary report
with
recommended
changes to
Target Industry
List
Report due:
November 14th
Due Date
November 14,
2014*
(Approx. 3 to 4
months after
contract
execution
Consultant will review your current target industries and look at the research
completed to date (e.g , on-site visit, business and community interviews,
asset mapping, positioning, etc.) along with recent expansions and
relocations in the county to determine if the current industries still make sense
and if there might be additional industries that would be a good fit. Report
item resulting from this step will be a written assessment of the County's
target industries, which will be completed and provided to the County by
November 14th, 2014
$4,000
New Target Industry/Cluster Analysis: Starting from scratch (no bias on
specific target industries) consultant reviews all of the research conducted to
date (quantitative and qualitative) and also perform an economic base
analysis to understand which industries are most prevalent in the county. This
analysis takes the 2 -digit NAICS code level and looks at the size and growth
of the industries over a 5 -year period and compares specific criteria with that
of the region, state and U.S.
From there, consultant dives deeper into key industries and also look at
industry trends and assets of the county to determine the best fit. This also
includes specific target industry asset maps for the county and industry
specific positioning statements for the county.
$16,000 (in
addition to
proposed
solution)
Ady
Voltedge
TM
ci a r
Iver County Comn
Jrity development
Positioning Analysis
May 13. 2314
Task
5. Prepare Draft
Economic Development
Positioning Analysis
Report
Task
Items To Include
Compile and synthesize report numbers 1
through 3 into a draft report and provide an
executive summary
Provide recommended actions based on findings
in each report.
Product
Draft Analysis
Report
Report due:
December 12th
Due Date
December 12,
2014* (Approx. 4 to
5 months after
contract execution)
Compile and synthesize report numbers 1 through 3 into a draft report and
provide an executive summary. Provide recommended actions based on
findings in each report The report will be completed and provided to the
County by December 12th, 2014
Items To Include
6. Conduct Community
Stakeholders/Community
Leader's Summit #2
Present positioning activities conducted to date,
present the Draft Economic Development
Positioning Analysis Report and obtain feedback.
Revise report as appropriate. Identify revisions
made based on feedback at Summit #2.
Product
Draft Analysis
Report
Presentation:
December 16th
$9,500
Due Date
December 16,
2014*
(Approx. 5-6 months
after contract
execution)
Present positioning activities conducted to date in-person (including two Ady
Voltedge staff on-site for a half-day), present the Draft Economic
Development Positioning Analysis Report and obtain feedback. Revise report
as appropriate. Identify revisions made based on feedback at Summit #2.
Present report on December 16th, 2014.
$5,000
Goal Setting: This can help align key stakeholders ideas/views for the future
and help determine where you would like the organization and county to be in
5 to 10 years The goals are usually based off of the identified gaps and also
look at key performance measures that are important and necessary to
achieve the stated goals Consultant likes to conduct a goals meeting to
discuss what the key goals (2-4) should be and how they would be achieved
and measured (this would be completed on-site following our presentation for
the community stakeholders/community leader's summit #2 and include a
small group of key personnel; roughly 8-10 individuals). Following the meeting
consultant synthesizes the key goals and develop tactics and a timeline to
achieve the specified goals.
$9,000
Ady
Voltedge
TM
ican River County
Developmerit
positioninc At
May 13, 20
Task
Items To Include
Product
Due Date
7. Prepare Final
Economic
Development
Positioning Analysis
Report & Action Plan
Prepare a final written report & action plan with
recommendations (incorporating any changes
from Community Stakeholders/Community
Leader's Summit), and provide an executive
summary.
Prepare a final written report & action plan with recommendations
(incorporating any changes from Community Stakeholders/Community
Leader's Summit), and provide an executive summary.
completed and provided to the County by January 19th,
Report #4
Report due
January 19th
The report will be
2015
January
(Approx.
after
execution)
19, 2015*
6 months
contract
$6,500
Task
Items To Include
Product
Due Date
8. Present Final
Economic Development
Positioning Analysis
Report & Action Plan
(BCC Meeting #1)
Present positioning activities conducted and Final
Report & Action Plan to the
Board of County Commissioners (BCC). Obtain
feedback. Revise Final Report and Action Plan
based on BCC direction and identify changes made
based on BCC direction at BCC meeting #1.
Present positioning activities conducted and Final Report
Board of County Commissioners (BCC) in person (including
Voltedge staff on-site for a half-day). Obtain feedback.
and Action Plan based on BCC direction and identify
on BCC direction at BCC meeting #1. Present report
Final Analysis
Report &
Action Plan
Presentation:
February 3rd
& Action Plan
one Ady
Revise Final Report
changes made based
on February 3rd, 2015.
February
(Approx.
after
execution)
to the
3, 2015*
7 months
contract
$3,000
Task
Items To Include `
Product
Due Date
9. Present Revised Final
Economic Development
Positioning Analysis
Report & Action Plan
(BCC Meeting
#2)
OPTIONAL ITEM NOT PART OF CONTRACT. If
the
meeting
and
Revised Final
Analysis
Report &
Action Plan
March 3,
2015*
warranted, County may request that the revised Final
Report & Action Plan be prepared and presented to
BCC that incorporates changes requested at BCC
#1. Obtain feedback Modify the revised Final Report
Action Plan based on BCC direction and identify changes
made based on BCC direction at BCC meeting #2.
Ady Voltedge Proposed Solution: OPTIONAL NOT
PART OF CONTRACT
Investment
Unless Approved by BCC as part of a future addendum.
Consultant proposes that this be an optional item to save on the overall cost
of the project and that it can be added at a later point if deemed necessary.
This would include one Ady Voltedge staff on-site for a half-day. This also
includes travel expenses (Step 8 does not include travel expenses).
$3,750
Ady
Voltedge
Task
TM
Items to Include
Inion R
„ouJr
Community Deve'opr
Positioning Analysis
May 13, 2014
Product
Due Date
1 Identify Current
Marketing &
Branding Efforts
(How IRC is
presented to others)
Research websites and media outlets to identify current
marketing and branding efforts by Indian River County
Chamber of Commerce, City of Sebastian Chamber of
Commerce, and each municipality (Logos, publications,
advertisement with target audiences, etc.).
Research websites and media outlets for regional
economic development marketing and branding efforts
(Le., Florida's Research Coast) and the same for
adjacent counties (Brevard and St. Lucie Counties).
Research websites and media outlets for marketing and
branding efforts for businesses and organizations within
Indian River County.
Identify common and unifying marketing and branding
themes within Indian River County.
Recommend a unified branding and marketing theme.
Report
Summarizing
Common
branding/positionin
g themes.
An18-month Marketing Plan. Indian River County will be competing against more than just the
surrounding area (and competitive markets will be different depending on the target industry) and
therefore needs to have a broader scope than simply regional marketing opportunities. Within the
marketing plan, consultant will identify the key audiences that should be targeted as well as research and
recommend the most appropriate way to reach each audience. This will require working directly with your
organization to understand what your budget is or should be as well as having a good understanding of
your capacity to undertake some of the recommended marketing strategies and/or tactics. The marketing
plan will also outline estimated costs and recommend an appropriate timeline for completion.
Date TBD
$10,000
Branding Review and Recommendations. Branding follows the positioning so if a new "brand' or
message needs to be introduced, now is the time to do it. Consultant is assuming that consultant would
develop a new or revised logo, brand standards (fonts, color palette, visual imagery style, and business
card/letter head layout). In concert with the positioning, this would constitute IRC's brand
$15,000
Ady Voltedge Optional Items
As desired, consultant can conduct website audits and analyses. Consultant has conducted over 100
such audits of E D. websites and teach classes on the topic Price assumes initial analyses of three ED
websites with a teleconference and brief written summary.
$2,500
*Potential Completion Dates to Change as Conditions Dictate.
Ady
Voltedge
TM
�licin River Ca
y Comm
Development
oning Analysis
May 13. 2014
1. Convene Community Leaders Summit
2 Conduct Quantitative/ Qualitative "Place" Perception Survey
3. Conduct Competitive Positioning Assessment
4. Brief Assessment of County's Target Industries
5. Prepare Draft Economic Development Positioning Analysis Report
6. Conduct Community Stakeholders/Community Leader's Summit #2
7. Prepare Final Economic Development Positioning Analysis Report & Action Plan
8. Present Final Economic Development Positioning Analysis Report & Action Plan
Travel Expenses
PHASE I SUBTOTAL (Total cost of contract)
Deliverable
Date
July 25th
Sept. 12th
Oct. 17th
Nov. 14th
Dec. 12th
Dec. 16th
Jan. 19th
Feb. 3rd
Investment
Amount
$35,000
Included
$7,000
$4,000
$9,500
$5,000
$6,500
1. Identify Current Marketing & Branding Efforts
• An 18 -month Marketing Plan
• Branding Review and Recommendations
PHASEIISUBTOTAL
Deliverable
Date
TBD
$3,000
$10,000
$80,000
Investment
Amount
$10,000
$15,000
$25,000
Sites & Buildings Analysis (substitute activities from task 1) — This is part of the Contract.
Community Survey
Gap Analysis
Full-blown Target Industry Analysis (in addition to proposed solution)
Goal Setting
Present Revised Final Economic Development Positioning Analysis Report & Action Plan (step 9). Travel expenses
included
investment
Amount
$0.00
$10,000
$6,500
$16,000
$9,000
$3,750
General Liability: Our current insurance coverage is as follows:
Workers Compensation and Employers Liability: Ady Voltedge complies w th the WI required limits
Commercial General Liability Ady Voltedge complies with their required limits and I can request to list them as additional insured.
Professional Liability: Ady Voltedge does not carry Professional Liability
Business Auto Liability Ady Voltedge does not carry Business Auto Liability, you do have hired and non owned auto liability off your General Liability coverage.
if selected consultant will comply with Indian River Counties required coverage.