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EXHIBIT B <br />INDIAN RIVER COUNTY SHOOTING RANGE <br />10455 102ND Terrace <br />Vero Beach, FL 32967 <br />772-581-4944 <br />1. Operational Plan 2016 <br />Hours of Operation <br />The Indian River County Shooting Range (hereinafter referred to as "Range") will be open to the <br />public a minimum of 40 hours per week as per the Concessionaire Contract requirement for <br />public use. <br />The Range will be available to groups, organizations, or individuals on an appointment basis <br />during the days and hours not open to the public. Shooting activities will not begin prior to 6:00 <br />a.m. nor continue past 9:00 p.m. The Range will be open on weekends. <br />Marketing Plan <br />As a governmental agency, Indian River County (County) will continue to market the Range <br />through County press releases, in County Parks & Recreation brochures, newsletters and through <br />social media to our patrons. We will have our brochure available at all area gun shops, <br />pawnshops and other businesses related to shooting. The informational brochure and price sheet <br />will be sent to area law enforcement and military organizations. <br />Direct Marketing <br />Direct Marketing will occur via mail or email blasts with previous customers based on their <br />shooting interests. The time honored "word of mouth" recommendations from previous patrons <br />has proven to be a benefit to our direct marketing efforts. <br />Trade Show Marketing <br />The County's Shooting Range Manager is a member of the National Association of Shooting <br />Ranges and will attend and promote the Range at several large trade and industry events around <br />the country. The Range will host a table at most local gun shows to promote the Range and talk <br />to interested attendees. <br />Organizational Marketing <br />Indian River County Shooting Range management will continue to work closely with the Florida <br />Wildlife Conservation Commission to improve on this unique partnership. Once the classroom <br />is completed, regularly scheduled FWC Hunter Education courses will bring interested groups to <br />our doorstep. Local groups such as Boy Scouts, 4-H and ROTC groups will continue their <br />involvement with the Range on a regular basis. The Range management will continue its <br />