2016-012 - Laserfiche WebLink

Home Browse Search

EXHIBIT B memberships in national organizations including the National Rifle Association, National Skeet Shooting Association, National Sporting Clays Association, Amateur Trapshooting Association, National Shooting Sports Foundation and Rocky Mountain Elk Foundation to offer their programs and to promote the Range. Print Ad Marketing The Range will continue marketing in the National Shooting Sports Foundation list of ranges, National Rifle Association list of ranges, as well as several State of Florida publications that feature recreation or shooting. Indian River County Shooting Range staff has worked with DOT for signage on I-95 and placement of entrance signs. Web Based Marketing The Range is featured on Indian River County's website at ircgov.com. The Range now has its own website: www.goshootingirc.com. We actively promote the Range through social media with Facebook page and Twitter accounts. These social media accounts offer all types of information such as events, promotions, hours and upcoming classes. The Range is listed on the National Shooting Sports Foundation's "Where to Shoot" member ranges, as well as links from many other shooting and recreation sites. Promotional Activities Staff will work with manufacturer representatives to have sponsored shoots at the Range. These events are frequently lucrative for the Range as manufacturers and vendors pay for the cost of advertising for the event which brings new patrons to the Range. The Range intends to develop strategic relationships with major firearms industry vendors. The Range management team is highly in tune with the motivations of manufacturers and the various ways the two entities can help each other. This inside industry experience will be called upon to promote the Range and its services. We are the first range in Florida to host a major shooting industry event in the last 20 years. We intend to continue to showcase the Range, County and community with more of these types of events.