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instrument used for the onboard survey was similar to the one used in the 2008 TDP Major <br />Update, a comparison of the results from the 2008 survey is provided where applicable. <br />The Customer Demographics section includes information about the customers' age, gender, <br />ethnic heritage, total household income, and household vehicle availability. This profile is <br />used to characterize the GoLine customer base and to identify specific populations that can be <br />included for future expansion and marketing activities. <br />The Trip Characteristics section contains specific attributes of the customers' individual <br />trips. The data include mode of access and egress to/from bus stops and the primary trip <br />purpose. <br />The Travel Behavior section provides an overview of the customers' overall transit usage <br />characteristics, including frequency and tenure of use. This chapter also identifies the reasons <br />most riders use the GoLine and potential alternative modes of transportation. <br />The Customer Satisfaction section presents the findings from a series of questions regarding <br />the respondent level of satisfaction with a variety of GoLine service characteristics. <br />4.1.3 Customer Demographics <br />Several survey questions were structured to identify the demographic characteristics of <br />GoLine customers. These characteristics include age, sex, ethnicity, household income and <br />vehicle availability. As indicated in Figure 4-1, GoLine's user base reflects a high <br />concentration of younger customers, with more than 42% of users below age 30. At 28% the <br />20-29 age group is the highest ridership group age. That compares to 15% for riders ages 60 <br />and older. Overall, the age distribution in 2012 was similar to the age distribution identified <br />in the 2008 onboard surveys. These surveys show that there was a steady decline in senior <br />ridership and an associated increase in younger ridership between the 1999 and 2012 survey <br />periods. <br />19 or under 14.69% <br />20 to 29 4aL;4d:j 27.67% <br />30to 39 13.17% <br />40 to 49 6k , 4 E-4416 E12",^i 13,93% <br />50 to 59 ff. e g 15A6% <br />60 to 644�'_'°'44, 7.44% <br />65 or older �4s�-41 7.63% 0 Percent of Survey Responses <br />0.00% 20.00% 40.00% <br />Figure 4-1 Q13: Your Age Is? <br />4-3 <br />OU 4W <br />Starky Cmultants - 1 <br />