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4.1.6 GoLine Customer Profile Based on the on -board survey responses, a profile of the typical GoLine rider was developed. As shown in Table 4-7 below, the typical GoLine rider is a young white female with an annual household income of $10,000 or less with no access to a personal automobile. Those results indicate how significant the transit service is to economically disadvantaged segments of the County's population. Table 4-7 GoLine Customer Profile --- - Gender Female - �- ----- 53.04% - -- - ---- - - Age - - - ---- - - - - - --- - 20to 29 I• - - - 27.67% o 46.05/0 Ethnicity , White , Annual Household Income Less than $10,000 - 56.41% - -- -- Vehicles in Household --------- 1,0 Cars -- Trip Purpose Shopping/Errands 25.82% Mode of Access 1,Walked 3 blocks or less !, 77.30po� Mode of Egress Walk 3 blocks or less 71.45% Frequency of Use _ IlAbout 1 day per week :; 11.15%i Tenure of Use 6 months to 2 years 30.33% Question 17 asked customers to indicate how much fare they would be willing to pay for a ride, if a fee based system were to be implemented. As shown in Figure 4-14, more than 95 five percent of respondents indicated a willingness to pay a nominal fee for using transit service. While more than 40 percent of respondents indicated that they are willing to pay a fee between $0.01 and $1.00 per trip, another 25 percent of respondents indicated a willingness to pay between $1.01 and $2.00 per trip. Figure 4-14 displays those results. more than $5 l 0.4 % $4.01 to $5.00 • .25% $3.01 to $4.00 -.30% $2.01 to $3.00 9.17% $1.51 to $2.00 12.43% $1.01 to $1.50 F 13.59% $.51 to $1.00 20. 9% $.01 to $.50 2 .91 Free 4.42°P 0.00%5.00 X10.00%5.00 %20.00S 5.00% Figure 4-14 Q17: If there was a fare, how much would you be willing to pay for a ride? 4-13 N. stanley consultants c