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Question 11 asked customers how long they have been using the GoLine service. There were five available categories to choose from: "more than 5 years", "2 to 5 years", "6 months to 2 years", "less than 6 months", and "first -tune rider". As shown in Figure 4-13, the highest number of responses (30 percent) was in the between 6 months and 2 years category. The next two highest categories were in the between 2 to 5 years (26.5 percent) and less than 6 months (23 percent). Approximately 16 percent of the customers indicated that they have been riding for more than 5 years. Figure 4-13 displays those results. This is my first day 4.23% Less than 6 months f;, 6 months to 2 year 6 months to 2 ears ,. - �' - 2 years to 5 years ° 9.92%;i ;- More than 5 year "<t°^?` . 15 4, 0.00% 20.00% 22.98% 30.33% EM Percent of Survey Responses -4126.47% 40.00% Figure 4-13 Q11: How long have you been using GoLine Bus Service? Table 4-6 displays length of use by customer age. The table shows that the GoLine is not attracting new ridership among older age categories since fewer than two percent of riders 60 years of age and older are new users. Instead, the GoLine is attracting new younger riders, with 8 percent of total ridership consisting of riders aged 20 to 29 who have used the service less than six months. Table 4-6 Length of Use (Q11) By Customer Age (Q13) This is my first day i 0.57% ; 0.19% !' 0.57%11 0.38% Less than 6 months 5.34% 7.44% 3.05% 2.48% 6 months to 2 ears ,. - �' - ° ,. 5.73 /o ° 9.92%;i ;- ° 3.24 /o_ i 1 - -4.01% 2 years to 5 years 2.29% 6.11% 3.44% 4.77% More than 5 years -, 0.76% ! _ 4.01% 2.86% 2.29% Total 14.69% 27.67% 13.17% 13.93% 2.67% 4.58%11 3.44% 3.82% 15.46% 1.15% 1.15% 23.28% - 1.15% :'. 0.76% 29.39% 2.86% 2.67% 25.57% 1.34%; _-2.48%_ _'_ 17.56% 7.44% 7.63% 100.00% 4-12 - - R Stanley Consultants 1