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r <br />_I <br />PUCtK 84 F'� uL <br />631 <br />SELECTION OF FIRM FOR TOURIST STUDY <br />The Board reviewed memo from OMB Director Joe Baird dated <br />November 13, 1991: <br />TO: Members of the Board <br />of County Commissioners <br />DATE: November 13, 1991 <br />I <br />i SUBJECT: SELECTION OF FIRM FOR TOURIST STUDY <br />FROM: Joseph A. Baird <br />OMB Director <br />I <br />DESCRIPTION AND CONDITIONS <br />On Wednesday, November 13, 1991, a committee composed of Gary Wheeler, Doug <br />Wright, Charles Vitunac, Joseph Baird, Richard Bireley, George Bunnell and Jim Merrill <br />met to listen to oral presentations from firms interested in performing the Tourist Study. <br />The committee ranked the four firms in the following order: <br />1. Regional Research Associates <br />2. Mid -Florida Marketing and Research <br />3. Fishkind and Associates <br />4. Strategy Research Corporation <br />Committee members unanimously ranked Regional Research Associates as number one. <br />RECOMMENDATION <br />Staff recommends that the Board of County Commissioners authorize staff to draft a <br />contract with Regional Research Associates for an amount not to exceed $50,000. <br />MOTION WAS MADE by Commissioner Eggert, SECONDED by <br />Commissioner Wheeler, to authorize staff to draft a <br />contract to conduct a Tourist Study with Regional <br />Research Associates, not to exceed $50,000, as <br />recommended by staff. <br />Under discussion, Commissioner Scurlock said he is getting <br />more and more comment on this particular issue and he thought there <br />are people in the community who would prefer to see this money used <br />for advertising. He was supporting the motion because of the <br />committee and the composition of the committee and where the <br />- dollars are generated. He also was aware of the point that our <br />dollars might be more effective in terms of generating additional <br />business by advertising. <br />Chairman Bird felt the two are related: you need to know what <br />_ is bringing people here, what attracts tourists; then you know <br />better how to gear your advertising to reach them. <br />Commissioner Eggert stressed the need for a broad-based study, <br />54 <br />