10/13/2015 (3) - Laserfiche WebLink

Home Browse Search

INDIAN RIVER COUNTY, FLORIDA MEMORANDUM CONSENT AGENDA gp TO: THROUGH: FROM: DATE: Joseph A. Baird; County Administrator DEPARTMENT HEAD CONCURRENCE: Stan Boling, AICP6ommunity Development Director Phil Matson, AICP; MPO Staff Director Brian Freeman, AICP; Senior Transportation Planner p f October 2, 2015 SUBJECT: Request for Extension of Agreement for Transit Advertising Services It is requested that the information herein presented be given formal consideration by the Board of County Commissioners at its regular meeting of October 13, 2015. DESCRIPTION & CONDITIONS Indian River County is the Designated Recipient of state and federal transit funding for the Sebastian -Vero Beach urbanized area. Those funds are passed through to the Senior Resource Association (SRA), Indian River County's designated transit service provider, which operates the GoLine(fixed route) and the Community Coach (demand response) transit services. Throughout the United States, transit systems use advertising revenue as a potential additional source of funding. In 2012, the County issued a Request for Proposal (RFP) for management of an advertising program on transit vehicles. In response to its RFP, the County received one proposal; that response came from Eye Level Digital, a local advertising firm. Subsequently, County and SRA staff began negotiations with Eye Level Digital. On October 16, 2012, the Board approved a three-year agreement with Eye Level Digital for administration of the transit advertising program. That agreement contains a provision allowing for an optional three-year extension, at the County's discretion. To finalize that extension, the Board must approve the attached agreement (Attachment 1). ANALYSIS The attached contract is based on the original agreement for transit advertising services. Under the F•\Community Development\Users\MPO\Meetings\BCC\2015\Transit Advertising.docx 1 44