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terms of the contract, Eye Level Digital has the right to sell and place advertising on GoLine and Community Coach buses. In return, the County will receive monthly payments from Eye Level Digital. Under the terms of the proposed extension, those payments will be equal to 33 percent of gross advertising revenues or $1,000, whichever is greater. County and SRA staff are both pleased with the performance of the contractor. Over the past three years, the amount of derived revenue has steadily increased and has exceeded expectations. In fact, the County received over $60,000 in advertising revenue during the past year. Under the terms of the amended agreement, it is expected that the amount of revenue received by the County will increase. According to FTA regulations, revenue derived from advertising on FTA -funded buses must be used for public transportation purposes, such as to offset system operating costs. As such, the County's share of the advertising revenue is used to help match federal and state operating grants. Other sel tions of the attached contract identify the role of the County, SRA, and Eye Level Digital throughout the performance of the contract. With respect to the County and SRA, major responsibilities include furnishing the contractor with access to GoLine and Community Coach buses; reviewing the content of all advertising; and notifying the contractor in advance of any route and schedule changes. The Contractor is responsible for the sales, installation, and maintenance of ads as well as providing monthly financial reports. Other contractor responsibilities include furnishing the county with a uniform schedule of minimum rates; utilizing wraps and materials consistent with SRA standards; repairing or replacing any damage caused by the advertising to the bus exterior; and furnishing the County with an annual audited statement of gross sales and payments. RECOMMENDATION Staff recommends that the Board of County Commissioners review the Renewed and Amended Agreement for Transit Advertising Services, make any necessary changes to the agreement, and authorize the Chairman of the Board of County Commissioners to sign the agreement. ATTACHMENTS 1. Renewed and Amended Agreement for Transit Advertising Services between Indian River County and Eye Level Digital APPROVED AGENDA ITEM: FOR: 3, c O15 BY: ,al1 a : � _ v1CLAA F \Community Development\Users\MPO\Meetings\BCC\2015\Transit Advertising.docx 2 45 Indian River Co, App d Date Admin. W • /0 7 lvr Legal relm lo- 7- )5/ Budget lite ®© 5 Dept. MallIEZEI Risk Mer 2 45