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Print/Electronic Advertising/Online Marketing
<br />Online Promotion
<br />The EDO contracted with Adams Media Group, a local public relations/advertising firm, to
<br />increase our online and social media presence for economic development.
<br />The firm is currently interviewing CEOs of local businesses who were assisted by the EDO,
<br />including: Girard Equipment, Blue Dog Business Services, Dragonfly Boatworks, and
<br />Parable. The videos are uploaded to the economic development website and social media
<br />platforms as business testimonials regarding the EDO's service and assistance provided to
<br />the CEO and his/her business.
<br />Print Ads
<br />The EDO purchased print ads in
<br />nationally distributed industry focused
<br />publications, all of which include
<br />electronic links on the publications'
<br />websites and distribution at industry -
<br />focused trade shows. The publications'
<br />art departments provide creative work at
<br />no additional cost.
<br />• Business Facilities — May/June 2017
<br />tourism industry focus, a two-page
<br />spread which included an 900 -word
<br />editorial (shown right); also an
<br />enhanced listing in the annual Site
<br />Seekers' Guide (not pictured)
<br />• Trade & Industry Development
<br />o November/December 2016:
<br />Logistics industry (shown below)
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