7/12/1994 - Laserfiche WebLink

Home Browse Search

Attorney Dill next introduced Ronald Cotterill, a Professor of Agriculture Economics and the Director of the Food Marketing Policy Center at the University of Connecticut, who gave the following presentation. (Exhibit E) AFFmAyrr OF PROFESSOR RONALD W. COTTERILL STATE OF CONNECTICUT ) COUNTY OF TOLLAND ) RE: Appeal of Indian River County Planning and Zoning Commission Staff determination that Supermarkets and Grocery Stores are synonymous and an economic analysis of the Sea Mist Shoppes Proposal. I, RONALD W. COTTERILI, being duly sworn, state: 1. That I am the Director of the Food Marketing Policy Center and a Professor of Agricultural Economics at the University of Connecticut. I am the Executive Director of an International Food Marketing Research consortium that includes research economists from more than 22 universities in the U.S., Canada, the U.S.D.A., the E.P.A., the F.D.A., and the General Accounting Office of the U.S. Congress. I have written numerous books, journal articles, reports and papers on the organization and performance of food industries. Food retailing is my special area of expertise. Among other projects I have contracted with the Bureau of Census to obtain special data to analyze supermarkets and grocery stores in all standard metropolitan areas in the U.S.' My curriculum vita is attached to this Affidavit as Exhibit "A". 2. The Moorings Concerned Residents has requested that I, a) explain exactly how the Standard Industnal Classification (SIC) Code defines food stores including grocery stores and supermarkets; b) define and determine whether supermarket and grocery store are synonymous terms and c) determine whether, from an economic perspective, the proposed Sea Mist Shoppes Development violates the Indian River County Zoning Code. 3. The basis for my conclusions includes: my prior research and knowledge of the food retailing industry, a set of documents (listed in Exhibit "B") furnished by Moorings Concerned Residents and their retained legal counsel, Warren W. Dill, trade and government publications, interviews with Bureau of Census staff, and market area data for Vero Beach and Indian River County assembled under my direction by Mr. Gene Winne and Mr. John W. Zilg of Moorings Concerned Residents. 'Andrew W. Franklin and Ronald W. Cotterill, "An Analysis of Local Market Concentration Levels and Trends in the U.S. Grocery Retailing Industry", Food Marketing Policy Center Research Report No. 19, University of Connecticut, May 1993, 108 pages. 28 July 12, 1994