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s S(10401 ,a SOUTH ERMCOATINQSINC ROOFING Turnover is relatively low, he said, and loyalty is often rewarded as the company regularly looks to promote from within. Employees are encouraged to seek higher levels of education and can even receive company financial assistance. A 401k program with a company match is also in place. Loyalty is also rewarded externally. Biederman said there's also an office policy that basically encourages catering to customers and delivering anything they need in a timely fashion, and in a friendly and professional manner. It's essential to also establish one point of contact with the customer to limit confusion. "We believe giving the customer value for their money of course, by installing proper workman- ship and keeping our word," Heidi explained. "We are willing to go above and beyond for our customers." That helps build strong relationships — some stretching longer than three decades — and es- tablish a healthy reputation that generates leads. Biederman said the company invests in traditional yard signs and banners on active jobsites, but doesn't focus much on advertising in what's historically considered a saturated roofing market. Other than that, Biederman said 99 percent of SCI's busi- ness comes from word-of-mouth marketing and network- ing with builders and property owners. The Cuba Job That networking effort recently paid dividends with anoth- er milestone project — completing a rooftop on the oldest overseas U.S. Naval base,at Guantanamo Bay, Cuba. Guantanamo is a self-contained destination with a secure perimeter marked with electrical fences and armed guards. It's about nine miles long along the southern coastline on Cuba's east end. Biederman earned the job after meeting with the general contractor, Jacksonville -based Ratclliff Construction, Inc. The mission was to reroof the nearly -century old Bayview Club, which served as the officer's club and dining hall for U.S. Navy personnel stationed there. The two-story colo- nial style building had a shingle roof covering roughly 18,000 square feet that was badly in need of repair. SCI offered a standing seam metal roof with a 20 -year warranty, and applied it while other contractors replaced all the siding and windows. Confidential and Proprietary Information Of Southern Coatings, Inc.