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uesi increasea *,/o or more, onetiv explain <br />The additional $15,000 will be used to develop and implement a digital video marketing cultural arts <br />tourism program, where audio and video dominate. We propose creating at least 5, 30 sec. to 3 min., <br />videos showing IRC cultural arts in motion with a strong message to attract tourists. Partnering with Elite <br />Airways and using social media for distribution, we would target Elite Airways locations, White Plains NY, <br />Ashville, N.C. Newark, N.J. and Portland, Maine. Videos would be sent through Facebook, email, <br />Instagram, Twitter and websites. Two thirds of the grant would be spent on advertising, one third spent on <br />setting up, filming, and managing the program. We are committed to creating professional video content <br />with a cinematic bent. <br />The Organization's Board of Directors has approved this <br />Patrick Farrah <br />Name of President/Chair of the Board <br />Barbara Hoffman / <br />Name of Exec. Director/CEO i ature <br />