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FUNDING <br />The transit advertising program is a revenue contract and will not require any County funds. The <br />Federal Transit Administration (FTA) requires that funds received through transit advertising be used <br />for the transit system. In previous years, transit advertising has generated an average of $34,000 in <br />annual revenues. These funds are used to supplement the county general funds for the required local <br />match to state and federal grants. <br />RECOMMENDATION <br />Staff recommends that the Board select Alternative 1 and authorize staff to begin negotiations with <br />SunUp Advantage. <br />C:\Users\lcgistar\AppData\Local\Temp\BCLTechnologies\easyPDF 8\@BCL@A41EF668\@BCL@A41 EF668.docx 39 <br />