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7. Description of the countywide purpose the funds will be used for. <br />The financial support from Indian River County is vital to our organization. It will be used to fund the <br />Upcycle It! Store and expenses, the Recycling Management Team, the Community Education & Outreach <br />Program, the Borrow -A -Bin program, Upcycle Workshops or other innovative recycling programs, Keep <br />Indian River Beautiful staff and basic operating expenses. The funding from the county helps, but does <br />not cover the whole cost of the Executive Director, part-time employees, full operating budget or <br />additional community improvement programs such as beautification efforts, community cleanups, or the <br />International Coastal Cleanup. For this fiscal year, Keep Indian River Beautiful has already surpassed our <br />county requirements and projected increases. However, the community is still asking and truly needing <br />more reach our 75% recycling goal. <br />The Upcycle It! program has increased its retail hours to nearly 40 hours per week. We moved out of the <br />mall in summer of 2017 the corner of 16th St and Old Dixie Hwy which sees 20,000 cars per day on <br />average. While the location is much more visible and convenient for customers, rent costs have <br />increased substantially. <br />190 <br />