11/19/2019 (2) - Laserfiche WebLink

Home Browse Search

INDIAN RIVER COUNTY, FLORIDA MEMORANDUM Assistant County Administrator / Department of General Services To: The Honorable Board of County Commissioners Thru: Jason E. Brown, County Administrator Michael C. Zito, Assistant County Administrator From: Bela Nagy, PGA Director of Golf, Sandridge Golf Club Date: October 10, 2019 • CONSENT AGENDA BCC 11-19-2019 Subject: Renewal of EZ Links Point of Sale & Tee Time System Agreement BACKGROUND: For many years, Sandridge Golf Club utilized a Tee Time System called Computee, and in the middle of January 2015, the company went out of business overnight leaving the golf course with no reservation system at all. Within a number of days, Staff chose EZ Links out of three companies and implemented their Tee Time System within a week. In September 2016, the Point of Sale System that the golf course was using called Smyth Systems was going to stop supporting that version of the POS resulting in having to sign and bring in a newer version of their hardware and software. Sandridge was already using the Tee Time System through EZ Links, which also had a Point of Sale System that integrated with the Tee Sheet to avoid using two different systems. The merger of the two systems made the reservation and check in process much more efficient leading to less mistakes in both the booking process as well as ringing customers in the register. The current EZ Links agreement expires in December 2019. Staff has again received proposals from three different vendors and chose to stay with EZ Links. The new agreement will be for three years and includes Coursetrends, a marketing component that Sandridge has paid an additional $3,600.00 for annually. Coursetrends provides marketing, web page and online store services and is included at no extra charge under the proposed agreement. EZ Links acquired the company over a year ago but Sandridge still has to pay the additional fee until a new agreement is. signed. The total cost associated with the new agreement with EZ Links including all of the hardware, software, marketing, 'web page, mobile app, 24 hour reservation call center, and an online store is $0.00 out of pocket. In lieu of a cash outlay, Sandridge would trade EZ Links the option to sell 2 tee times per day to their secondary discount market. ANALYSIS: The proposed agreement continues the same arrangement that Sandridge has operated under for the past three years. Instead of a cash outlay of $66,281 per year, EZ Links would receive two designated tee times per day that they could offer for sale. The utilization rate of those traded tee times has averaged 63% over the life of the current agreement. If the designated tee times are not sold in advance by EZ Links, they revert back to Sandridge for sale. If EZ Links sold all of their available tee times (2,912 annual rounds) at an average of $20.00 per round, their potential revenue could be $58,240.00, however; if the historical trends over the past several years continue, they will 35