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12 -month period between March 2014 and February 2015. The survey data was used in <br />conjunction with bed tax collections and county and state data regarding condo and hotel unit <br />availability to estimate the total number of visitors who arrived in the region on a quarterly basis. <br />The Panama City Beach Chamber of Commerce and Visitors Center hired the Haas Center to <br />conduct the Economic Impact Analysis of Tourism in Panama City Beach. The goal of the study <br />was to' estimate the economic impact of tourism for the region. Data was provided by the partners <br />of the Panama City Beach Convention and Visitors Bureau, though we also used bed tax <br />collections, retails sales and other secondary data. The Haas Center calculated a spending value <br />for traditional spring break visitors to the area. This value was then removed from an economic <br />model of the Bay County economy, in order to determine the total economic impact, including <br />direct, indirect and induced, of visitor spending in Panama City. In particular, the report <br />highlighted the important contribution that "shoulder season" and spring break tourists <br />contributed to the overall impact. <br />The Haas Center performed a study of businesses and business travelers for the Pensacola <br />International Airport in 2017. The Haas Center collected data for 12 weeks in a multi -modal <br />outreach of online and intercept surveys. In total, more than 14,000 people were contacted online <br />while more than 2,700 were approached in person. Data was provided in user-friendly database <br />that was searchable by various factors so that the Airport could analyze their business case for <br />potential markets and airlines. The Haas Center is currently conducting an update to this study in <br />2019. <br />Statewide, the Haas Center has conducted studies like an Analysis of the Florida Film and <br />Entertainment Industry. The methodological approach includes in-depth interviews, economic <br />impact analysis and a SWOT analysis. The study looked at the film and entertainment's impact <br />on the economy, both statewide and by region. The study included jobs and establishment <br />estimates, the state's tax payments received by these types of establishments, and a digital media <br />analysis. In addition, impacts were looked at by productions that classified as independent, <br />minority-owned or Hispanic, as well as independent and faith -based productions. The SWOT <br />analysis gave specific assessments about the state of Florida's competitive place in the film <br />industry nationwide. <br />The Recreation, Sports and the Florida Economy study was commissioned by Florida Sports (a <br />segment of Enterprise Florida) with the goal of studying the economic impacts of multiple facets <br />of the state's sports and recreation cluster. The study is broken into the 10 major components of <br />sporting and recreational activities in Florida, including Amateur Sports, Professional Sports, <br />College Sports, Fishing, Hunting & Wildlife, Golf, Sporting Apparel Sales, Parks & Recreation, <br />Pari-Mutuel Wagering, Recreational Horse Ownership and NASCAR racing events. In this <br />instance, an impact was calculated for each of the separate Sports and Recreation components. <br />The study modeled both the exogenous changes to the economy, as when visitor spending related <br />to a sporting event occurs, as well as economic activity of residents which retains dollars in the <br />local economy. Visitors were responsible for approximately 40% of the total statewide economic <br />impact activity related to Florida's sports. <br />Our tourism work extends even beyond the seven projects provided above. The Haas Center <br />recently finished a survey and study on the Foo Foo Festival in Pensacola, FL for Arts, Culture <br />and Entertainment, Inc. Researchers spent approximately 50 hours collecting intercept surveys at <br />three festival events. The Foo Foo Festival, now in its fourth year, attracted more than 9,000 <br />25 <br />