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unique visitors to its 12 days of events. The Center was also commissioned by the Santa Rosa <br />Island Authority to conduct the Impact of Pensacola Beach on the Regional Economy study <br />(2012). Results from the economic impact analysis show trends in tourist spending across major <br />business sectors in Pensacola Beach and provide insight into where policymakers may focus <br />marketing and branding efforts in order to maximize economic growth in Escambia County. <br />Additional tourism work includes A Comprehensive Economic Impact Assessment of the Blue <br />Angels Airshow; A Comprehensive Assessment of the 57th Annual Billy Bowlegs Festival; and <br />Cultural Tourism and the Escambia Economy. <br />26 <br />