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EXHIBIT A A. Program Cover Page Agency: Indian River County Chamber of Telephone: 772-567-3491 Commerce Contact Person: Dori Stone Fax: 772-778-3181 Title: President E -Mail: doris indianriverchamber.com Address: 1216 21st Street, Vero Beach, FL 32960 Website www.VisitlndianRiverCounty.com Address: Program Title: TOURISM MARKETING & DEVELOPMENT Agree - By checking the "I Agree" box and entering your name below, you certify that information contained in this application accurately reflects the activities of this agency and that the expenditures or portions thereof for which County funds are being requested are not reimbursed by any other source. Name: Kirk Funnell Title: Director of Tourism & Marketing brier aescrimion or the rroaram Tor wnicn Tunalna is reauestea: The Indian River County Chamber of Commerce is the County's designated agency for tourism development, marketing, and promotion. The Chamber's Tourism Division performs this function and oversees all industry activities related to the attraction of visitors in an effort to generate the highest level of tourism -generated tax revenues and economic impact for the county and its businesses. The Chamber Organization supports all program efforts providing additional resources, as well as overhead for tourism programs and services. Bed tax funds are used for the staffing, marketing, advertising, public relations, production of the Official Visitor Guide, five websites, Press Trips, trade/consumer shows, postage, shipping and professional fees, and all other initiatives that will enhance and maintain the on-going success of the tourism marketing plan. The Chamber maintains a program reinforcing our county's reputation as a destination that provides visitors with a quality experience. Our professional, award-winning advertising and marketing campaigns demonstrate Indian River County as a safe, family -friendly destination and emphasize the unique characteristics of the county appealing to a variety of targeted niche markets. Our technology-based information, including county -wide tourism website and social media, continues to be updated, driving more visitor traffic and enhancing the visitor experience in Indian River County. For the FY 2021/2022 plan, we will focus our efforts on digital advertising, remarketing, native content, video, sponsored stories, social media, and public relations to create awareness and drive increased visitation to the destination while bringing more "heads on beads". We will also focus on creating awareness around the new Treasure Coast Regional branding initiative as well as growing our other programs we created to support niche markets. We will also be proactive in adding multiple crisis management plans so that if we do have another spike in numbers or other nationwide closures, we will be prepared on how we market tourism to Indian River County. tiummary Kepon Amount requested from Indian River County for 2021/2022: $537,043.00 Total Proposed Program budget for 2021/2022: $537,043.00 Percent of total Program budget: Current Funding (2020/2021) 100% 512,167.00 1 Dollar increase / (decrease) in request: $24,876.00 Percent increase / decrease in request: EXHIBIT A 4.86%