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If request increased 5% or more, briefly explain why: <br />Additional dollars will be used to support the new promising campaigns such as OTT and Linear <br />exposure, unique content creation, new video series and to continue supporting visitor study <br />information. <br />The Organization's Board of Directors has approved this application on (date): 03/15/21 <br />Name of President/Chair of the Board: Michael Kissner <br />Name of Exec. Director/CEO: Dori Stone <br />