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focus on superior products and maintain community orientation while creating <br />partnerships. <br />The broadband survey responses indicate that Indian River area households and <br />businesses demand new entrants and better service and speed. A County <br />investment in Infrastructure that partners with a provider will have demand from <br />both organizations and residents in Indian River under the right conditions. IRFN <br />and its partner would need to offer high-speed internet in competitive market tiers <br />for prices that are equal to or less than consumers are currently paying today. <br />GENERAL BROADBAND STRATEGY <br />To be a successful fiber infrastructure provider, IRFN must build an organization <br />with the competence to thrive in a com,Detitive environment while maintaining its <br />mission of serving the community first. A rumber of key items should be <br />considered as Indian River plans to deploy services, including: <br />Utilize the strong local brand known for reliability and customer service to <br />introduce IRFN's infrastructure to community and public and private <br />partners. <br />Utilize shared resources to reduce the cost of deployment and increase the <br />flexibility in which Indian River Fiber Network deploys services. <br />Build an organization with the sane culture of providing excellence in quality <br />and customer service that Indian River departments provide today. <br />Recognize that the broadband enterprise must partner with companies that <br />excel in the competitive environment with leadership that has a strong <br />competitive orientation and prior experience in delivering broadband <br />services. <br />Focus on delivering benefits to customers rather than features. <br />Use the County's existing relationships with the residential and business <br />communities to help their partners connect more customers. <br />Focus on attracting major employers, employment centers, and commercial <br />corridors to utilize IRFN's services; and <br />Partner with municipal governments, county governments, school districts <br />and other public organizations to support their needs through IRFN's dark <br />fiber. <br />ww,.MAGELLAN-ADVISORS.C0M 219 <br />