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EXHIBII A oummary KeDOrt Amount requested from Indian River County for 2022/2023: $656,084.00 Total Proposed Program budget for 2022/2023: $656,084.00 Percent of total Program budget: 100% Current Funding (2021/2022) $537,043.00 Dollar increase / (decrease) in request: $119,041.00 Percent increase / decrease in request: 22.17% T request mcreasea o% or more, bnetry explain wny: It's no secret that tourism is on the rise. This is why we have requested a 22.17% increase on the 2022-2023 Budget. As you know, during covid our markets have grown and adapted. We now see drive market families as well as our pre- covid demographic (which was northeast 55+ high-income). So in order to keep up with this rapid growth and avoid being overshadowed by our competing destinations, we need more advertising dollars to stay relevant. This is why the majority of this increase is going to Advertising ($102,000). Our plan is to use this money towards expanding existing campaigns by staying consistent with our current markets and allowing us to remain active in our other markets responsibly. In addition, we plan on adding new marketing initiatives with a year-long social campaign, exploring Trip Advisor's Media Manager, partaking in a Brand USA Native Advertising Campaign, Melbourne Airport co-ops, and relevant Visit Florida Co-op. Tourism is changing in Indian River, Florida, and even the world and we need to maintain and grow to ensure we stay relevant and continue such a historic year. The Organization's Board of Directors has approved this application on (date): 04/19/2022 Name of President/Chair of the Board: Name of Exec. Director/CEO: EXHIBIT A Mike Kissner Dori Stone