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Communication and Information Plan <br />f <br />, - KEY ACTIVITIES: EXPAND AWARENESS THROUGH AN INCREASE IN COMMUNICATION CAMPAIGNS AND <br />I:I�1R•7�i[•P►I <br />COMMUNITY RESOURCES: NONPROFIT AND GOVERNMENTAL ORGANIZATIONS, HEALTH CENTERS, <br />PRIVATE PRACTICES, SENIOR COLLABORATIVE, SENIOR RESOURCE ASSOCIATION AND LOCAL <br />BUSINESSES <br />-------------------------------------------- <br />GOAL 4.A: -n- -h- available infom <br />ration about activities, services and supports orts for <br />older adults, including intergenerational events <br />-------------------------------------------------------------------------------------------------------------------------------------------- <br />1: Key <br />ti,:3 Activities <br />S' Community <br />Q Resource <br />Measure <br />Benchmark <br />Healthy <br />People 2030 <br />I MaState Heafth <br />Improvement <br />Plan <br />Emrironmenlal <br />10 Public Health <br />Performance <br />Standard <br />OBJECTIVE 4.A.1: Promote awareness about community activities and other community <br />connections/resources by 2025. <br />` Measure: Number of new locations and sites for dissemination and <br />types of announcements/welcome packs and ads <br />Number and type of activities (events, news/radio <br />announcements, web pages and internet ads). <br />+ Key Action Steps: <br />• Increase dissemination about activities and resources for older adults in <br />Indian River County, including federal, state and community-based programs. <br />• Distribute all marketing materials for Senior Resource Association to 10 new <br />locations each month. <br />• Increase information about local resources for new residents of Indian River <br />County by including information in a local welcome pack. <br />• Create a connection center for older adults in IRC. <br />• Increase coordination and communication between organizations serving <br />elders in the community with biannual meetings. <br />OBJECTIVE 4.A.2: Promote awareness of contributions and positive features of older <br />adults in IRC <br />Measure: Number of students and classes <br />10 educational events by 2025 <br />Af "Inside Out' Campaign <br />+ Key Action Steps: <br />• Increase education for staff in ALFs, community organizations and health <br />care settings to improve communication with older adults (and seek <br />availability of CEUS) by 2024. <br />• Host a "Inside Out' Photography Campaign to show older adults in a positive <br />light by 2025. <br />• Adopt AARP Disrupt Aging curriculum for local use by 2025. <br />Livable Indian River Action Plan 25 <br />M <br />