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01101/1995 08:09 R48930694 PUJkLlj ,c of percent of household incomes that Could be allocated to each type of living arrangement (as indicated earlier in this section). When factoring the existing competition in the detailed peactrution rate demand models, the impact of the competitive units are considered (subtracted out) at two different levels within our model - before and after the unique: income screening for the proposed community. This is based upon the estimated average required qualifying household income for the residents at each of the communities. Appendix D outlines v%,hick competitive communities are considered (subtracted) above and below the income screen in t11e penetration ratc/dcmand models. It should also be noted, again, that MDS gives consideration to all of the existing; occupied competitive units in the market area, as well as allowing for any vacant and plumed units to be filled to 95% occupancy before quantifying the feasibility of the proposed assisted living community. DeeisIQn 1 nfiuencer ililtlten Irrt r one of the most overlooked market segments with respect to state-of-the-art Senior housing, is the "decision influencer." This decision influencer is typically a child of the Senior who is responsible for providing care and decision snaking in latter years. Sometimes, it can be a t professional such as a member of the clergy or medical practitioner. One of the strongest marketing e impacts on retirement living are the children ages 45 to 64. They are highly motivated to solve an eventual and very personal family ltcalih and logistics problem involving; their p'trents in an effective r and compassionate martrtcr. In 1997, thele are an estimated 10,950 adult children (aged 45 to a4) living in the Primary Matket Area This represents approximately 27110 of the estimated total households in the Ibh1A 351