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0 <br />IMPLEMENTATION <br />We adopted a data-driven approach, using Amazon's first-party data and <br />aMeta audiences to identify and target users actively purchasing pet-related: <br />Z products (food, travel accessories, toys). This allowed for the precise 1 <br />targeting of high-intent pet travelers. We focused on key geographic <br />markets (Atlanta, Chicago, Miami, New York, Orlando, Tampa, DC, Et <br />Philadelphia) with strong travel propensity. A sample of tactics were: <br />• Compelling Video Storytelling: Produced a long-form "Places <br />for Paws" video and :30/:15 commercials showcasing pet- <br />friendly experiences. <br />• Targeted Digital Ads: Designed engaging banners and Meta <br />ads, including a high-performing "Dog Selfie Carousel," <br />highlighting pet-welcoming spots. <br />• Engaging Social Media: Amplified message via organic <br />holiday-themed posts with pets and strategic influencer <br />partnerships. <br />• Integrated Destination Content: Dedicated a Destination Guide <br />page and blog post on our website as a centra[ hub for pet travel. <br />• Tangible Brand Extensions: Produced unique pet-friendly stickers <br />to extend brand presence. <br />5 <br />09/23/25 Item 5.D. <br />2025 FLAGUR SUBMISSION -SPECIALTY MARKETING <br />