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09/23/25 Item 5.D. <br />' Our strategic use of compelling creative assets and resonant messaging truly <br />Z RESULTS <br />paid off, as evidenced by soaring CTRs and a dramatic surge in website traffic. <br />° <br />Thiswasn't just about clicks; it was about connecting deeply with pet owners, <br />F.a 6,000 <br />400,000 <br />inspiring them to actively explore all that Indian River County offers. <br />;• - ,,;°;z, . - <br />° • " <br />Furthermore, our commitment to data -driven innovation, particularly through our <br />• <br />targeting, allowed us to precisely reach valuable audiences, showcasing our <br />ability to leverage cutting-edge technology to maximize marketing impact and <br />20,000 <br />14,500 <br />attract the right visitors. <br />M <br />' :�j� <br />WIMEM <br />• Increased Visitor Spending: We saw a 26% increase in average visitor spend at <br />pet -friendly hotels and a 12% increase in the average visitor spend at all <br />6•87 <br />Exceeding our <br />accommodations, showing that pet travelers were influencing the broader <br />.:. <br />Beo knart IV <br />market. <br />® <br />Longer, More Valuable Stays: The campaign contributed to a 2% year -over -year <br />increase in hotel length of stay and a 4% increase in average hotel stay value, <br />bringing more revenue to local businesses. <br />