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F, BOOK d r1� PAGE 1 To accurately measure needs, a survey must be appropriately designed and adequately administered. It also must be statistically valid. For those reasons, it is important to obtain assistance from an organization having experience in designing and administering surveys. Staff s analysis indicates that the Florida Survey Research Center (FSRQ of the University of Florida offers the best combination of price, service, and experience with this type of survey. The purpose of the proposed survey is to identify park and recreational facility needs both countywide and for geographic sub -areas in the county. -This is done by comparing recreational facility supply and demand within specific geographic areas of the county. The proposed survey is a means to estimate the level of demand. A properly designed and administered parks and recreation usage survey will provide the necessary information to estimate, with a high degree of accuracy, expressed demand on a per capita basis for park types and recreational facilities. Using information from the same survey, latent demand can also be estimated, although with a lesser degree of accuracy. Additional details about the survey methodology are contained in Attachment 3. While researching this project, staff determined that outside assistance would be needed in the following areas: • designing the survey instrument; • generating or obtaining a scientifically valid sample; • administering the survey; and • analyzing the results. While obtaining the needed assistance will involve contracting with a consultant, that consultant may be either a public institution, a private firm, or a non-profit organization that is involved in market research and surveying the public. Based on cost, service, and expertise, staff determined that the best alternative is to work primarily with a public institution, while using a private sector firm on a limited basis. That arrangement frees the county from the costly and time consuming consultant selection requirements of Section 287.055, FS (The Consultants' Competitive Negotiation Act). Staff proposes a random sample telephone survey of county households, including both incorporated and unincorporated areas. A survey sample size of 600 households will provide a f4% margin of error with a 95% confidence level. In other words, there is a 95% chance that the margin of error will be f4% or less. - As noted previously, the organization conducting the survey charges $8,470.00. Specifically, that organization would provide the following services: 1. Work with the county to develop the survey instrument. The county will provide final approval of the instrument prior to the implementation of the survey. The instrument is intended to take approximately 10 minutes to administer, 2. Pretest the survey instrument prior to the implementation of the survey; 3. Obtain approvals for conducting the survey from the University of Florida Institutional Review Board; September 22, 1998 86 0_ 0 -