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4. Obtain a random sample of Indian River County households from a commercial sampling <br />firm; <br />5. Train interviewers to administer the survey; <br />6. Administer the survey; <br />7. Monitor the demographic characteristics of the respondents to ensure that key groups are <br />proportionately represented in the survey; <br />8. Prepare a database on an IBM compatible microcomputer, and analyze the results; and <br />9. Prepare a report that summarizes the results of the survey. The report will include: <br />a. A summary of key findings; <br />b. A master questionnaire that provides countywide responses to all survey questions; <br />C. A narrative analysis with tables; and _ <br />d. A series of tables that provide survey results by key demographic and geographic <br />subgroups. <br />A timeframe of eleven weeks is anticipated for the entire survey process from design of the <br />instrument to completing the final report. Services 1 through 5 typically require approximately six <br />weeks to complete. Actually administering 600 surveys is anticipated to take approximately two <br />weeks. Completing the final report usually takes another 3 weeks. <br />Both planning and recreation staffrecognize that demographic characteristics such as age and wealth <br />are related to recreation choices, and that demographic differences between certain areas of the <br />county do exist. Therefore, an area of the county with a high concentration of retirees may prefer <br />recreational facilities such as tennis courts, while an area of the county with a high concentration of <br />families with children may prefer playgrounds and multiple -purpose ballfields. With that in mind, <br />the survey will be designed to estimate demand on a countywide basis and in six geographic <br />districts. The districts were developed by staff such that each district has similar demographic <br />characteristics. The six districts are depicted on Attachment 4 and are listed below. <br />1. <br />West County <br />2. <br />South County <br />3. <br />Southeast Mainland <br />4. <br />Vero Beach/Indian River Shores <br />5. <br />Gifford/Central County <br />6. <br />North County <br />A minimum of 100 households will be surveyed from each district. That will provide a ±10% <br />margin of error with a 95% confidence level for each -district. <br />To ensure the usefulness of the survey, staff proposes to use the planning firm of Glatting Jackson <br />Kercher Anglin Lopez Rinehart, Inc. (Glatting Jackson) on an "as needed" basis. This firm has <br />substantial experience in all phases of parks and recreation planning, including surveys and analysis <br />of usage and need. Staff does not anticipate that Glatting Jackson's services will exceed eight hours. <br />Based on an hourly fee of $165.00, Glatting Jackson's services may cost up to $1,320.00. Because <br />Glatting Jackson's total fee would be less than $5,000.00, Chapter 105 of the Indian River County <br />Code allows the county to use its Sole Source Authority. Tasks for which Glatting Jackson's <br />expertise would be particularly useful include evaluation of the survey instrument and evaluation <br />of survey results. <br />September 22, 1998 <br />87 <br />BOOK 10 7 PAGE .g.� <br />