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BOOK 103 J5- Policy 6.36.3: By 1998, the county, through the Indian River County Chamber of Commerce and its Tourism Division, in cooperation with local resorts and motels, shall market the county as a vacation/recreation area The Chamber of Commerce shall report to the Tourist Development Council regularly on its marketing activities. Proposed Action: REVISE POLICY The Tourism Division of the Indian River County Chamber of Commerce, in cooperation with local resorts and hotels, shall market the county as a vacation/recreation area. Marketing activities shall include advertising, attending travel shows, and maintaining contact with various travel organizations at a national level and an international level. A representative of the Chamber o Commerce_ shall report to the Tourist Development Council on their marketing actions. Policy 6.4: By 1998, the county, through the Indian River County Chamber of Commerce and its Economic Development Division and Tourism Division, shall publish advertisements cross -selling tourism and economic development. The Chamber of Commerce shall present the published advertisements to the Economic Development Council and the Tourist Development Council. Proposed Action: REVISE POLICY The Economic Development Division and Tourism Division of the Indian River County Chamber of Commerce shall publish advertisements cross -selling tourism and economic development. A representative of the Chamber of Commerce shall present those advertisements to the Economic Development Council and the Tourist Development Council. is By 1998, the county shall apply to the Florida Department of Transportation for a Beautification Grant for funding to provide beautification at the two major interstate ;es within the county as well as along SR 60 and US #1. Proposed Action: REVISE POLICY By 2000, the county shall have a highway beautification plan in place for the two major interstate interchanges within the county as well as along SR 60 and US #1. PoliQ6"7: The county shall continue to use local option tourist tax revenue to fund projects such as the prefabricated erosion prevention (PEP) reel, which preserve Indian River County beaches. Proposed Action: REVISE POLICY The county shall fund projects that preserve Indian River County beaches. Policy 7- 1: The county shall implement economic development plans that reflect community goals and preserve the present quality of life. Proposed Action: DELETE POLICY Policy 7"2: By March of every year, the Indian River County Chamber of Commerce and its Economic Development Division, in cooperation with the Indian River County Community Development Department, shall develop a specific plan to market the county's economic development potential. Through research, the county shall identify the most effective and cost efficient way to inform potential employers of the county. Proposed Action: REVISE POLICY AND MOVE POLICY TO OBJECTIVE 2 By March of every year, the Economic Development Division of the Indian River County Chamber of Commerce shall develop a marketing plan that specifies actions that will be taken during that year to market the county's economic development potential. The marketing plan shall provide detailed budget information pertaining to any funds that the Chamber of Commerce is requesting from the Board of County Commissioners for the upcoming fiscal year. Before the marketing plan and uest for funds is submitted to the Board. the plan shall be resented to and roved by the Economic Development Council. Policy 7.3: The county shall coordinate its marketing plan with the Indian River County Cha of Commerce's long-range marketing plan. The plan shall be evaluated on an annual basis by the Planning Staff and the Indian River County Chamber of Commerce. The Indian River Cc Chamber of Commerce will be responsible for contacting on a continuing basis those busin considering relocation to the county. Proposed Action: DELETE POLICY Since the Indian River County Chamber of Commerce is responsible for preparing a marketing plan as well as implementing that plan, the county does not need to maintain its own marketing plan. MAY 189 1999 • -30- •