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_I <br />BOOK III ME <br />There has also been a change of circumstances that supports the proposed revisions to the Economic <br />Development Element. That change relates to the Economic Development Division's experience <br />in marketing the county's economic development potential. Because of that experience, the <br />Economic Development Division has identified more efficient and cost effective marketing <br />activities. The Economic Development Element policies will enable the Economic Development <br />Division to use more effective marketing activities. <br />Because an effective marketing campaign changes as marketing trends change, the Economic <br />Development Element will be more general in nature, requiring the Economic Development Division <br />to prepare an annual marketing plan. Policy 7.2 requires the Economic Development Division to <br />complete a marketing plan each year and have that plan approved by the EDC. <br />Future Land Use Element <br />Based upon its analysis, staff feels that the proposed changes to policies 1.34, 1.35, and 6.1 meet the <br />second criteri6n of policy 14.3 and that the proposed change to policy 14.3 meets the first criterion <br />of policy 14.3. <br />Labeling the floating land use designation described in policies 1.34 and 1.35 as a "mixed use" <br />designation was an oversight. In the planning and development field, mixed use developments can <br />refer to one individual property or to an entire community. Policies 1.34 and 1.35 are intended to <br />create a self-sufficient mixed use community or new town. Therefore, the revised label, "new town," <br />will better clarify the type of development that Indian River County anticipates by implementing <br />policies 1.34 and 1.35. <br />Policy 1.35s reference to FLUE policy 18.1 is being revised to clarify an oversight in the approved <br />plan. Certain subsections of policy 18.1 are already addressed in policies 1.34 and 1.35. Targeting <br />particular subsections of policy 18.1 in the revised policy 1.35 will eliminate any conflicts between <br />the requirements for mixed use developments and the requirements for traditional neighborhood <br />design projects. <br />As indicated in the previous section, the concepts of traditional neighborhood design (TND) projects <br />and mixed use districts are similar to the concept of agricultural PDs. The revisions to policy 6.1 <br />correct the oversight of not including the two former development concepts in policy 6.1. <br />By revising the third criterion of policy 14.3, a mistake in the text will be corrected. A substantial <br />change in circumstances warrants a change in any portion of the comprehensive plan that is affected <br />by that change in circumstances. As originally stated, the third criterion may be construed as to be <br />available only for future land use map amendment proposals, which was not the intended notion of <br />that third criterion. <br />Recreation and Open Space Element <br />Based upon its analysis, staff feels that the proposed revision to policy 7.3 of the Recreation and <br />Open Space Element meets the second criterion of policy 14.3 of the Future Land Use Element. <br />Deleting the word "type" and the phrase "and preclude the use of those areas" from policy 7.3 <br />corrects an oversight in the text of that policy and better clarifies the action of that policy. <br />While the referenced policies are particularly applicable to this request, other comprehensive plan <br />policies and objectives also have relevance. For that reason, staff evaluated the amendment requests <br />for consistency with all plan policies and objectives. Based upon that analysis, staff determined that <br />the requests are consistent with the comprehensive plan. _ <br />OCTOBER 26, 1999 <br />0 -46- 0 <br />