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12. <br />10:56 <br />a.m. <br />DEPARTMENTAL MATTERS <br />A. <br />Community, Development <br />1. Consideration of Modification No. 1 to the Voltedge, Inc. <br />Contract for Detailed Target Industry Analysis, and Request <br />for Partial Funding for Economic Development Branding Audit <br />and Marketing Plan Services <br />(memorandum dated April 9, 2015) <br />166-179 <br />Community Development Director Stan Boling, through a <br />PowerPoint Presentation, gave an update on the Strategic <br />Positioning, Target Industry Assessment & Action Plan (the <br />Plan) that was approved by the Board on March 3, 2015. <br />He stated that the Plan, which was developed by Ady <br />Advantage (d/b/a / Ady Voltedge, Inc.), included six <br />implementation strategies, three of which involved hiring <br />outside experts. He gave staff's recommendation to: (1) <br />have Ady Advantage modify its contract to conduct the <br />Detailed Target Industry Analysis (Strategy 2 in the Plan) <br />at a cost of $16,000 to the County; and (2) have the Indian <br />River County Chamber of Commerce (the Chamber) <br />contract out for services for the Brand Audit/Marketing <br />Plan (Strategy 3 in the Plan), with shared funding between <br />the Chamber and County, not to exceed $12,500. <br />He reported that Strategy 4 of the Plan, the establishment of <br />a Stand -Alone Economic Development Website, will be <br />handled and funded by the Chamber. <br />Commissioner Zorc mentioned that there were excellent <br />stand-alone economic development websites which could <br />help pinpoint what to include on the County's site. <br />Helene Caseltine, Economic Development Director, the <br />Chamber, stated that the Chamber would be reviewing <br />various economic development websites, and would select <br />an economic development marketing firm to help develop <br />the site. Regarding the brand audit, she said that the <br />Chamber's inclination was to hire Ady Advantage, but <br />other companies were available and no final decision has <br />been made. <br />ON MOTION by Commissioner O'Bryan, SECONDED by <br />Commissioner Flescher, the Board unanimously: (1) <br />approved and authorized the Chairman to execute the <br />proposed Modification No. 1 to the contract with Ady <br />Advantage (d/b/a Ady Voltedge) for $16,000 for detailed <br />Board of County Commission Meeting Page 11 <br />April 21, 2015 <br />