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Along with a position review, staff looked at the various marketing and advertising efforts made in the past five years. In general, SWDD has been averaging $45,000 per year in advertising through various print and radio features, promotional items and educational efforts. With the change to single stream recycling, we expect to divert more recyclables from the landfill and increase our tonnages; however, with any new program communication is paramount. We will work closely with our current haulers leading to October 1 and will work with our new hauler after October 1 to ensure that a consistent message is being delivered to reach our residents. In addition, we will need to update our print materials and then expand our distribution of these materials. Further, we will need to increase our presence on the radio, on signs, on the web and for the first time develop a television campaign. St. Lucie County budgets approximately $177,000 per year for these efforts. For these reasons, staff recommends that the Board approve an additional $50,000 in funding for the Fiscal Year 2014/15 and then consider at future budget hearings a total marketing/advertising budget of $100,000 for the Fiscal Year 2015/16. We have an exciting opportunity to pursue our commitment to reach 75% recycling rate by the year 2020 with the support of a strong educational component in the form of a Recycling Education and Marketing Coordinator whom is provided with the, related funding to successfully deploy these changes to our community. FUNDING: Staff recommends that the Office of Management and Budget be authorized to submit a budget amendment in the current Fiscal Year 2014/15 to establish a new position in the SWDD department. The funds for these costs are provided through the Solid Waste Assessment User Fees. RECOMMENDATIONS: Staff recommends that the Board authorize the following: 1. Create a new Recycling Education and Marketing Coordinator position in SWDD with an annual salary of $56,074.44 and additional one-time computer/vehicle expense of $30,000. If approved, the goal is to hire by June 1, 2015. 2. Allocate $50,000 towards advertising and marketing efforts in Fiscal Year 2014/15. 3. Authorize the Office of Management and Budget to bring a SWDD budget amendment for Fiscal Year 2014/15 to include $19,000 for a pro -rated salary portion, $30,000 for a computer/vehicle and the full amount of Item 2 above for a total budget increase of $99,000 to be paid through the Solid Waste Assessment User Fees. APPROVED FOR AGENDA: oseph A Baird, County Administrator Date Indian River Co.ed 04 Date Administration ic!_ 4 s7/1j/4 SWDD Director (,; (41' f 5( z. 11� � �Budget " I( jJ 3J3i/S Legal ,C/ Human Resources tt 3 30 f ,s SWDD Finance C 3l )�tJ SWDD Agenda - Request for Recycling Education and Marketing Coordinator and Related Funding Page — 2 — 2J 5