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with Ady Advantage for $80,000. At that time, it was felt that optional Phase I and Phase II consultant services with additional costs could be considered at a future date with any additional services added via contract modifications/amendments. On March 3, 2015, the Board considered and accepted the completed Strategic Positioning, Target Industry Assessment & Action Plan (herein after referred to as report and action plan) and approved to proceed with implementation of action plan strategies (see Attachment 1). During the March 3rd presentation, it was noted that there were six separate strategies with related action items included in the action plan and that three of the strategies (Strategies 2, 3, and 4) would involve hiring consultants/outside services at additional cost. Those three strategies, related action items, primary responsible entity, and anticipated additional outside service provider cost are listed in the table below. A copy of the complete report and action plan with all six strategies can be found on the project website at: http://www.ircedd.cotn/Planning Division/EDPAAP/Final-Action-Plan- Report.pdr Strategy # Action Item Primary Responsible Entity Outside Service Provider Cost 2 Conduct Detailed Target Industry Analysis Consultant (Chamber and County) $16,000 Create Target Industry List and Develop Positioning Statements for Each Consultant (Chamber and County) Create Industry Sell Sheets Consultant (Chamber and County) 3 Conduct Brand Audit/Marketing Plan Chamber $25,000* Create Economic Development Brand Chamber Implement ED Branding and Marketing Plan Chamber 4 Develop Stand-alone Economic Development Website Chamber $5,000* Develop Materials for Economic Development Website Chamber *Actual cost for these activities may vary, depending upon service providers selected and scope of work. Since Board approval of the report and action plan, both County and Chamber of Commerce staff coordinated on the timing and implementation of Strategies 2, 3, and 4 and on cost sharing for the activities associated with those strategies. With respect to timing, Chamber and County staff agreed that Brand Audit and Marketing Plan activities (Strategy 3) will depend upon the results of the detailed Target Industry Analysis (Strategy 2). Consequently, the Brand Audit/Marketing Plan activities should occur after the detailed Target Industry Analysis is completed. With that determination, the proposed implementation timeline was modified to adjust the start date for Strategy 3 to September 2015 instead of the previously proposed April 2015 start date (see Attachment 2). Anticipated implementation dates for all other strategies and activities remain unchanged. 2 167