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Planning Director Stan Boling provided background and analysis on the request of McDonalds Corporation to amend the County' s Land Development Regulations (LDRs) Chapter 911 Zoning; and Chapter 956 , Sign Regulations, to remove the building renovation trigger for replacing non- conforming free-standing signs . He said that the McDonald ' s South USI and Roseland restaurants are undergoing renovations and have free-standing pole signs that do not conform to the existing corridor requirements for monument-style signs ; McDonald ' s wants to upgrade the base of the sign as an interim upgrade. Director Boling relayed that the Planning & Zoning Commission recommends that the Board adopt the proposed ordinance, with the condition that the pole signs must be replaced within five years ; however, staff s recommendation is for the Board to adopt the proposed ordinance and allow the free-standing signs to be upgraded and remain until the store is rebuilt or the non-conforming sign is significantly degraded or damaged. He added that the proposed amendment also contains a provision establishing a definition of "free-standing sign height." In response to the Board' s questions, Director Boling provided further information about how the current and the proposed Ordinance would apply in various situations . He revealed that the original Ordinance was designed for improved aesthetics, not for security or safety reasons . The Chairman opened the Public Hearing. Fred Mensing, Roseland Community Association President, pointed out that the goal of the Roseland Corridor Plan was to eliminate all of the pole signs . He relayed the consensus of the Roseland Community Association Board of Directors that the Board should adhere to the Corridor Plan and require McDonalds to replace the pole sign with a monument-style sign. Kim Binkley-Seyer, The Seyer Group, presented arguments on behalf of McDonalds Corporation. She explained that the store renovations are minor and the two stores have come into compliance with all the other Corridor Plan requirements; the LDR amendments would allow them to retain the existing signs, provided aesthetic improvements are made to the lower 4 December 11 , 2012 12