05/08/2012 - Laserfiche WebLink

Home Browse Search

14.E.1. INDIAN RIVER COUNTY- OPEN FOR BUSINESS Commissioner Solari discussed his idea for the Board to craft a marketing piece that is "County -centric" and sends to businesses a clear message of support from the County Government. He wanted the material to highlight the advantages of locating or expanding a business in the County. Penny Chandler, Chamber of Commerce (the Chamber), displayed some of the marketing materials, and noted that attached to one of the brochures is a flash drive containing a video on the lifestyle, industries, infrastructure, programs, and services in the County. She relayed the Economic Development Council's (EDC's) suggestion that the County feature the video on its website. Commissioner Solari applauded the Chamber's efforts, but wanted a handout that clearly indicates that the County Government is open for business. Commissioner Flescher affirmed that the Chamber's flash drive presentation clearly sends the message that the County is open for business. He did not want to duplicate the Chamber's efforts, and suggested including with the Chamber's promotional materials, a pro- business letter from the Board listing various contact points within the County government. Ms. Chandler proposed securing the Chamber's promotional packet with a large wrap- around band that would advertise Indian River County as "Open for Business." Responding to questions from Commissioner Davis, she provided data on the promotional packets that have been distributed recently, and discussed the ways in which people learn that the information is available upon request. Commissioner Davis suggested that when an individual requests information, the Chamber include a personalized letter from the Commission letting them know that the County wants their business. May 8, 2012 15 !42 PG 425