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Ms. Chandler affirmed that the Chamber would be happy to include any material the <br />Board wished to furnish. <br />Commissioner Solari acknowledged that the suggestions for the wrap-around band and <br />personalized letter are steps in the right direction. However, he felt that the Board could make a <br />stronger statement that it is Indian River County that aggressively wants business. <br />Chairman Wheeler advocated that the Chamber and County work as a team and <br />consolidate the promotional materials. He suggested that the Board initiate a marketing plan <br />and a document that can be brought back for final approval. <br />A brief discussion ensued, during which the Board decided to include the home telephone <br />numbers of all five County Commissioners on a letter that would accompany the Chamber's <br />promotional materials. <br />Commissioner Davis suggested that Commissioner Solari begin drafting a "welcome" <br />letter to businesses, and that the Chamber's video presentation (from the flash drive) be <br />displayed on the County s website. He also wanted information to be provided (not necessarily <br />in the subject letter) concerning the steps the County has taken to promote businesses, such as <br />the Land Development Regulation (LDR) change that was approved in order to accommodate <br />the CVS Distribution Center. <br />Brian Carman, 1190 Ainsley Avenue SW, pointed out that the Community <br />Development Report contains a lot of positive information about the County and its programs <br />and accomplishments. He agreed that the Board should send an updated, positive message to <br />dispel old perceptions that the County is unfriendly to business. <br />May 8, 2012 16 <br />BK 142 PG 426 <br />