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rises , shopping centers , or industrial parks. The data <br /> " associated with the assessor's parcel number ( APN ) <br /> were extracted and cross-referenced to the privilege <br /> license data file . <br /> All parcels lacking a sufficient number of licenses for <br /> the reported uses were matched to the property <br /> owners and property management firms. Five <br /> hundred and seventy parcels were found that fit this <br /> profile . Mailing labels were generated from the privilege license database and generic letters sent <br /> to all property owners or management firms requesting a list of tenants . <br /> The tenant list created from the responses obtained was run against the privilege license file. <br /> Tenants without privilege licenses were identified and notified by mail . Funds , not only for <br /> delinquent licenses but also for sales tax, were collected without <br /> ,. } staff having to walk a single City block . <br /> '* The $ 114 ,972 collected by the pilot program was just the beginning . <br /> Privilege license recovery is the gift that keeps on giving . Once <br /> businesses have been identified and entered into the city <br /> database , they become on ongoing source of revenue . This <br /> revenue was realized using just two hours of staff time from the GIS <br /> department to perform the property searches and analysis , <br /> generate files, and create labels, all at a cost of just $30 . This <br /> contrasts sharply with the 117 hours and $ 13 , 062 that would have <br /> been needed to perform a traditional field inventory . <br /> GIS is effective because it taps into the geographic component-- <br /> whether <br /> omponent—whether it is an address or a parcel number--that ties city database <br /> files to locations in the real world . This makes "invisible" businesses <br /> magically appear. Businesses present in the parcel layer are <br /> conspicuous by their absence from the privilege license database . <br /> Not only does GIS allow efficient analysis of city databases for revenue auditing , but it is a project <br /> management tool for conducting and monitoring audits . The area to be audited can be divided <br /> into manageable chunks so that staff is not overburdened . Map-driven audits allow for a systematic <br /> inventory of the entire city in a timely fashion . Areas of noncompliance can be targeted . These <br /> project management benefits of GIS audits are intrinsic . No extra project management program <br /> requiring staff training time and maintenance is required . <br /> The ease of use of ArcView GIS coupled with the ability to customize the interface and functionality <br /> for users meant the system could move into the department with a minimum of training and <br /> resistance . The application has been popular with Revenue Division staff who appreciate that it <br /> makes them much more effective . " By using the GIS technology , it has certainly made my job <br /> easier, faster, more accurate , and efficient . I am able to audit for unlicensed businesses by <br /> computer and maps rather than complete field work . GIS is great ! " says Pansy Welton , <br /> auditor/collector for the City of Ontario . <br /> Because ArcView GIS is able to easily integrate data from many sources, city license files can be <br /> run against commercially available data sets such as MetroScan and TRW . These data sets are a <br /> cost-effective way to get data that are updated much more frequently than assessor' s data . <br /> 263 <br /> GIS Needs Assessment and Implementation Plan Chapter 1 - Departmental GIS Needs Assessments <br />