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Organization: Indian River County Healthy Start Coalition, Inc. Program: TLC Newborn Funder: IRC Board of County Commissioners — Children 's Services Advisory Committee - 0546 Grant Application needing education and support. TLC fills this gap in care and services and provides a safety net for any families that were not screened. One new goal of the TLC program for 2005 -2006 will be to have the TLC staff trained as certified Lactation Counselors . Breastfeeding support accounts for 70% of the reasons mothers call the TLC Staff. This will be a perfect compliment to the VNA home breastfeeding component added in 2001 -2002 . 4. List staffing needed for your program, including required experience and estimated hours per week in program for each staff member and/or volunteers (this section should conform with the information in the Position Listing on the Budget Narrative Worksheet). TLC Program Manager — 32 hours per week (80% Full Time Equivalent - FTE) TLC Assistant Program Manager — 20 hours per week Three (3) TLC Family Associates - 15 hours per week each Administrative Assistant — 20 hours per week The TLC staff have nursing, psychology or child education backgrounds and all have college degrees . Their continuity and professionalism have been cornerstones for the program ' s success. 5. How will the target population be made aware of the program? Contact is made at the hospital with the mother and family of the newborn. TLC Newborn brochures, which describe the services, are at Indian River Memorial Hospital, Indian River County Health Department, and obstetric medical providers ' offices and distributed at health fairs. For 2005 , TLC will be highlighted monthly in the Florida Parenting News, a newspaper that is distributed to every family of a child in Indian River County. Hospital personnel enthusiastically describe and endorse TLC Newborn to the mothers . Because the program is universal in nature, much of the awareness comes from word of mouth from the more than 1 , 000 new moms and families the program serves each year, as well as from the grandparents and relatives of the newborn. The IRCHSC also markets the program through its newsletter, public presentations, every other month Coalition meetings, and at health fairs or other public events. 6. How will the program be accessible to target population (i. e., location, transportation, hours of operation) ? Visits to Indian River Memorial Hospital are made six out of seven days of each week by the TLC Newborn personnel who meet the mother of every newborn either the day of delivery of her baby or the day after. Follow up phone calls are made with each family of a newborn who is interested in participating in the TLC Newborn program, which is over 96 percent of all newborn families seen by TLC in Indian River County. 7