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• Coordinate with medical facilities to spread awareness of GoLine and Community Coach services • Implement a Transportation Demand Management (TDM) program that provides incentives for businesses that promote ridesharing and transit use • Improve the quality of service within the existing service area before expanding service to new areas • Monitor attractiveness of major origins and destinations within the County to assess the need for future commuter service during peak hour • Investigate the need for park-and-ride facilities close to 1-95 or downtown Vero Beach 9 Expand service hours on weekdays and offer weekend service • Build capacity and partnerships with municipalities to improve financial capability • Improve transit image through provision of rider amenities to attract choice riders • Improve service area coverage to serve all captive transit riders • Improve headways to make transit a realistic commuting option • Provide free wi-fi on buses will help attract students and commuters • Implement technology improvements that will enable users to obtain up-to-date information on bus location on their cell phones • Improve service coverage and accessibility in the western regions of the County • Establish effective performance measures for the transit system and evaluate success in achieving those measures 4.4.6 Appropriateness of Free vs. Fee-based System The stakeholders were asked whether the GoLine service should continue as a free service or if a nominal fee should be charged to the users. All stakeholders indicated that the transit service should continue as a free service since it offers tremendous benefit and assistance to the socioeconomically disadvantaged population. Additionally, the stakeholders said that implementing a fee-based system will negatively impact ridership in the short term and may impact the County's ability to receive formula funds for transit operations. Some stakeholders believe that charging a nominal fee is reasonable, especially if the ftinds are used for service improvements. One stakeholder recommended that the County adopt a diversified funding strategy which includes formula funds, municipal contributions, county contributions and a ridership fee. 4.4.7 Recommendations for Future Service Improvements The recommendations for future service improvements are listed below. • Implement longer service hours during weekdays and Saturdays • Provide Sunday service 4-36 iL- %'nky 4R..