01/22/2019 - Laserfiche WebLink

Home Browse Search

Radio and Digital Media Campaign: We launched our radio and media campaign that began on March 19th: WGYL 93.7 FM - Today's Best Music WSCF 91.9 FM - Christian FM WFLM 104.5 FM - The Flame WPHR 94.7 FM - Fresh Country - April 2-9 Only • We launched a social media campaign. • YouTube Campaign: The View Rate was much higher than the average view rate of ads. The STEP into Kindergarten video had a view rate of 38.5%, while the benchmark average is only 27.7%. There were more than 13K views between March 19th and April 9th. Outreach: • Provider Meetings — Brochures and registration information distribution began in February • Buggy Bunch — We will connect with the leadership of Buggy Bunch to promote the program and to add it to their website. • Moonshot Moment website — the information will be on the Moonshot Moment website. • Head Start — SDIRC staff has been in contact with Head Start staff and are working closely with caseworkers to get children enrolled. • Camp Listings — The program will be listed on the TCPalm.com camp listing. • School District Website —Direct link to STEP into KG information: https://www.indianriverschools.org • Met with the Homeless Children's Foundation; attended Summer Camp partnership evening where STEP into Kindergarten was included in the presentation • Met with a representative of the local Pastor's Association • Met with a representative from the Feed the Lambs Enrichment Program • Presented at the Early Learning Coalition Meeting with Private VPK Providers • Attended Moonshot Moment Action Network (MCAN); follow-up with numerous community partners regarding STEP into Kindergarten • Met with Kindergarten Readiness Collaborative (KRC), including KRC parent liaisons; Presented at the KRC "Lunch and Learn" event that was also attend by other providers, such as Childcare Resources, the Vero Beach Museum of Art, and private Voluntary PreK providers. • Attended the April 7, 2018 Moonshot Literacy Festival • STEP into KG promotional video shared via SDIRC website, email, social media, SDIRC YouTube channel https://www.youtube.com/watch?timecontinue=7&v=zclok4PnlaQ • School Messenger Call(s) have and will continue to occur for registered 2018/2019 Kindergarten families. • Individual Parent contact via email and personalized phone calls • Attended individual school Kindergarten Round-ups and Family Nights, including Parent IMPACT Academies. • Held various meetings and/or had correspondence with SDIRC departments that have access to school families (i.e. schools, transportation, food and nutrition services and VPK) • Program staff shares celebrations of student success with a wide variety of stakeholders, parents, educators, and community partners, via social media channels (Twitter, Facebook), 28 61